- CyDen is the British-based manufacturer of world-leading beauty product, SmoothSkin
- CNNB Solutions will provide specialist support as CyDen scales its GCC business, including D2C ecommerce sales, strategic operations and marketing
Dubai, United Arab Emirates: CNNB Solutions has been chosen as exclusive ecommerce distributor for the GCC region by light-based hair removal designer and manufacturer, CyDen, to support its award-winning at-home hair removal brand, SmoothSkin. CyDen, which is one of the UK’s Top 50 Fastest Growing companies, has identified the GCC market as a key region for the international expansion of its SmoothSkin range. SmoothSkin is the world’s biggest IPL (intense pulsed light) hair removal brand (by sales) and is sold in more than 50 countries around the world.
“We are delighted to partner with CNNB Solutions to launch and expand the SmoothSkin brand in the GCC,” said Simon Boyd, Director of Sales for CyDen. “We have big ambitions for growth and CNNB Solutions has impressed us with their strong market knowledge, their ecommerce and operation expertise, their creative execution, and client oriented approach. We are excited to start our journey together and bring the joy of beautiful hair-free skin to women all over the GCC region.”
Commenting on the partnership, co-founder and CVO for CNNB Solutions, Nicolas Bruylants said, “SmoothSkin is the world’s industry leader in IPL hair removal, and we are excited to have been chosen as their exclusive ecommerce distributor in the GCC. We are thrilled to welcome SmoothSkin to our portfolio of leading international brand partners and elevate their presence and operations within the beauty and personal care category in the region.”
SmoothSkin is an innovative technology that was discovered as part of research into intense pulsed light (IPL). The product breaks the cycle of hair growth by disabling the hair root or follicle with a burst of light energy, keeping skin hair-free. The at-home beauty and self-care industry is rapidly expanding and has grown exponentially since the Covid-19 pandemic as beauty salons and spas faced restrictions and lockdowns globally.
CNNB Solutions has been tasked with supporting SmoothSkin’s expansion and e-distribution efforts in the GCC market. The CNNB Solutions team will provide strategic operations, marketing and D2C ecommerce sales support, enabling accelerated customer growth and product distribution.
CyDen is one of Europe’s top 1000 fastest growing businesses and has just opened a second factory in the UK. It employs more than 450 people, manufacturing the highest quality hair removal devices in the world. The business was the recipient of the 2019 Queen’s Award for Enterprise in the category of International Trade, with 96% of its products exported globally.
About CNNB Solutions:
CNNB Solutions is designed to help brands sell more online by delivering seamless and unified direct to consumer operations. The business was established by ex-citrussTV owner and founder Nicolas Bruylants and ex-citrussTV COO Charbel Nasr. It has operations across the entire GCC, with managed brand centres in UAE, KSA and Egypt. With over 15 years of experience in providing effective solutions to help brands build, operate and scale, the expert team manage and maximise online processes for brands, including: distribution, stock planning and inventory management; web development and management; order management; global fulfilment and support; payment solutions; and customer experience support. CNNB works with multiple household name global and regional brands and facilitates millions of dollars of online sales every year.
With over 30 years’ experience, SmoothSkin are the world’s No. 1 IPL hair removal brand. Designed and developed in the UK by the original IPL pioneers and experts, and with over 3,000 treatments performed in clinical studies, our technology is proven to be safe, fast and effective.
Our expertise on the interaction of light, hair, and skin is unmatched; our clinical expertise is unique; and our team of scientists and engineers solely focus on the enhancement of IPL. Therefore, SmoothSkin is in position to always offer the most advanced IPL technology on the market, as we have done for decades.
SmoothSkin were the first to launch an at-home IPL hair removal device, the first IPL brand to have a build-in skin safety sensor, the first to have a Smart Skin Sensor to automatically adjust power intensity to skin tone, and the first to create the perfect formula of speed and power to achieve optimum hair reduction results.
All SmoothSkin products are designed, developed and manufactured at our Headquarters in the UK, and distributed to customers in over 50 countries globally.