Partnership grants Publsh exclusive rights to commercial, media, and experiential opportunities at Yas Marina during the Race Weekend Abu Dhabi
August 2026, Abu Dhabi, UAE: Publsh Media Group has been named the exclusive commercial partner for Yas Marina Race Weekend 2026 by Yas Asset Management, handing the company sole rights to shape the marina’s commercial, media, and experiential landscape across the most watched race weekend globally.
Under the agreement, Publsh will develop, market, and manage commercial partnerships, branded media assets, and experiential activations across Yas Marina for the duration of the race weekend, positioning the waterfront as a bespoke stage rather than a backdrop.
Yas Marina sits at the heart of the Abu Dhabi Grand Prix, directly adjacent to Yas Marina Circuit, drawing a high‑net‑worth international crowd of celebrities, yacht owners, hospitality guests, and race‑goers to the season’s final weekend.
This prestigious location is known for meeting international standards across marina operations, facilities, service delivery, crew experience, and environmental responsibility – with recognitions including the 5 Gold Anchor Platinum accreditation from The Yacht Harbour Association and the internationally recognised Yacht Harbour Association Superyacht Ready accreditation.
In 2025, over 120,000 people visited the Yas Marina during the race weekend. The partnership positions the marina as a premium platform for global brands seeking visibility and engagement at one of the most-watched events on the race calendar.
The programme will run on a tiered partnership structure, offering brands category exclusivity, high impact media placements, and bespoke experiential concepts built around the pace and pressure of race weekend itself.
“Yas Marina is where the world’s attention converges every December. This exclusive mandate lets us build something genuinely rare for brands, a platform that combines visibility, luxury hospitality, and immersive experience at the closing race of the season,” said Kushal Desai, Co‑Founder and Managing Director of Publsh Media Group.
“Yas Marina offers brands something no other venue can — the energy, the glamour of the marina, and an audience that is truly world-class. With Publsh Media Group, we’re ensuring that opportunity is realised to its fullest,” said Jassim Albastaki, General Manager, Yas Asset Management.
“We’re honoured by the trust Yas Asset Management has placed in us. Deals of this scale come from years of proving we understand how brands actually want to show up in this region. Yas Marina gives us the canvas to prove it again, at the biggest possible volume,” added Sagar Chotrani, Co‑Founder and CEO of Publsh Media Group.
The Yas Marina Race Weekend 2026 partnership programme is now open, with a limited number of tiered opportunities available to brands across select categories.
About Yas Marina:
Dock. Dine. Discover.
Awarded the prestigious 5 Gold Anchor Platinum accreditation from The Yacht Harbour Association and the internationally recognised The Yacht Harbour Association Superyacht Ready accreditation, Yas Marina is formally recognised among the region’s leading marina destinations, meeting international standards across marina operations, facilities, service delivery, crew experience and environmental responsibility.
Situated on Yas Island, the 227 wet-berth Blue Flag marina comprises an additional 93 dry-berths, with exceptional facilities (including an on-site ADNOC petrol station), amenities and customer service for its members and visitors alike.
Yas Marina’s on-the-water offering is complimented with seven world-class licensed restaurants, bars and lounges catering to all taste buds and budgets. Each outlet along the waterside promenade boasts iconic views of the W Abu Dhabi – Yas Island hotel and Yas Marina Circuit – home to the annual Abu Dhabi Grand Prix. As the sun sets, the family-friendly destination transforms into a buzzing scene of nightlife and entertainment.
The beloved lifestyle and leisure hub is also home to premier fitness facilities (including four flood-lit Padel courts, a gym and fitness centre); a physiotherapy clinic; water sports and activities including charter boat services, wake surfing and tour operators; a musical water fountain and residential and commercial real estate services.
Yas Marina is operated by Yas Asset Management, a subsidiary of the Miral Group.
Website: www.yasmarina.ae
Instagram: @yasmarinaabudhabi
Facebook: @YasMarinaAbuDhabi
For media enquiries: yam@sevenmedia.ae
About Publsh Group:
Publsh Group is a UAE‑based powerhouse helping brands around the world earn meaningful attention, influence perception, and focus on lasting impact over fleeting noise. Built on the conviction that the right narrative, told the right way to the right audience, can move markets and shape culture, the Group has redefined what integrated communications can achieve.
Its three verticals — Publsh Comms, Publsh Media, and Publsh Experiential — operate as one seamless engine, giving brands a single, end‑to‑end platform rather than a fragmented network of suppliers.
Its impact now spans the GCC and beyond, across luxury, real estate, fitness, education, banking, fashion, and finance. Internationally, Publsh continues to expand its media footprint through exclusive partnerships in Italy and Spain, while at home it has secured long-term ownership of the digital signage rights at J1 Beach — Dubai’s premier beachfront destination.
