Additionally, 78.6% of women in the region said they frequently suffer from infections and other feminine hygiene related sanitary problems during or after menstruation. These findings have a strong implication for the academia concerned with women’s health and well-being in the context of the GCC region. The existing survey research had been sparse, outdated, and not reconciled with the tech-driven sociocultural evolution in the region.
“Thanks to women’s growing role across economic sectors, their spending power, and their awareness of existing challenges, we are now able to shed light on subjects that have long been swept under the carpet. Our objectives through the survey were to delve deeper into problems associated with menstruation, unearth root causes, and utilize the findings to guide our R&D and solutions,” said Dr. Elias Abboud, Founder & CEO, PECTIV.
Also, in the survey, about 64.3% of respondents said they were unhappy with the existing, conventional pads available widely in the market today. Typically, such pads contain certain materials and chemicals that can cause allergic reactions like Contact Dermatitis. They are also prone to friction from strenuous activities such as running and walking, leading to rashes and irritations. These common problems have found a definitive solution in nanotechnology-based pads.
Featuring dynamic silver ions, nanotechnology-based feminine hygiene products – including pads, liners and wipes – inhibit bacterial growth, prevent infections, rashes and irritations, and provide 4X absorption, maximum aeration to dissipate moisture and heat, and protection against side leakages. After taking stock of taboos that discourage menstruating women from procuring innovative feminine hygiene products, PECTIV launched subscription-based, doorstep-delivery services.
In the survey, a whopping 98.5% of women in the GCC region said they would recommend PECTIV’s nanotechnology-based sanitary pads to others, underscoring the product’s effectiveness in addressing the aforementioned issues. The overwhelming, positive response has enabled PECTIV to clock 100,000 pack sales and a 200% year-over-year growth rate in just under two years of operations.
“The emergence of nanotechnology-based feminine hygiene products and taboo-defying delivery models represents an inflection point in the GCC region’s feminine hygiene industry – a point where issues that were long endured in silence can be addressed effectively. If our survey is any indication, a majority of menstruating women in the region still continue to grapple with challenges. We remain committed to not only providing the pertinent solutions but also delivering them securely,” added Dr. Elias Abboud.
Encouraged by the social impact made thus far and fuelled by a solution-oriented approach, PECTIV is actively expanding its footprint across the region. The FemTech innovator is also adding two new products to its portfolio which currently consists of nanotechnology-based pads and probiotics-based wipes and washes that are free of alcohol, parabens and harmful chemicals. PECTIV is also in talks with multiple impact-led investors to raise funding for product development and foreign expansion.
Since its inception in 2014, PECTIV has invested significant effort and research into creating feminine products that provide superior protection without using harsh chemicals or fragrances known to increase the likelihood of irritation and inflammation of intimate areas. The brand aims to become a leading advocate for women’s health issues and offers thoughtfully designed products made from innovative materials that provide an effective solution for all aspects of the monthly cycle. Backed by science and tested by leading gynaecologists across UAE, PECTIV’s range of sanitary pads comes with a proprietary ‘Anion‘ layer that prevents bacteria and candida build-up that is known to cause infections and unpleasant odours. The monthly subscription box, with free shipping, provides a private and stress-free experience to women, with all period essentials being delivered right to their doorsteps.