rt for this awareness campaign, while enjoying a guilt-free treat. At House of Pops, we stand in strong support of all the fierce women who face the tough challenge of coping with breast cancer.”
House of Pops’ mission is to deliver healthier snacks in a region renowned for having a sweet tooth. Its ‘pops’ are based on healthy, natural fruit flavours, without any added refined sugars, artificial fats, colourings or nasties. A House of Pops pop is full of natural fibre, and made only with plant-based ingredients. The company’s philosophy is aligned with the UN’s SDG goals, including sustainability, good health for all and minimal resource wastage.
The guava pops will be available exclusively online, via houseofpops.ae and Deliveroo.
Marcela adds, “Our ever-expanding customer base is wise to the effects of unhealthy snacking on our health and wellbeing. They are also concerned about the environment, and want to be able to enjoy an occasional treat that delivers health benefits, rather than creating health concerns. We believe our customers will fully appreciate – and back – our ‘PINKtober’ campaign, and get the chance to enjoy a delicious treat while doing so!”
Breast Cancer Awareness Month is an international health campaign every October to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure. The month-long campaign is symbolised by the colour pink and around the world pink has become synonymous with breast cancer awareness.