A Middle Eastern twist: SumSum & Co. offers festive flavours for your end of year celebrations


UAE’s first Halva emporium heralds the spirit of this season in shape of traditional delicacies

SumSum & Co, an Amsterdam-born confectionary brand, has expanded its selection of flavours to include seasonal favorites in the spirit of the upcoming end of year festivities.

Traditionally made from organic sesame, SumSum’s halva are home-crafted, gluten-free and vegan sweet delicacies and aims to place a spotlight on Middle Eastern superfoods using the finest ingredients for a unique culinary experience.  

Handmade with love to maintain its traditional legacy, SumSum’s mission to create halva that is both traditional and unique – but compatible with today’s flavours and health trends from around the world. 

In celebration of the upcoming festivities, the brand has launched Nougat, Dark Belgian Chocolate and Pecan Nuts and White Chocolate flavours. Each of these flavours are made using premium ingredients that meet the highest European standards and are available with complimentary infused teabags with the purchase of selected Halva boxes making a prefect sweet treat at the end of a hearty festive meal.  

SumSum’s Halva boxes are available to be purchased from its concept store in Al Khawaneej Walk. Price varies depending upon quantity.

About SumSum & Co:

Born in the heart of Amsterdam, SumSum & Co is a family-owned middle eastern inspired oriental delicacy that came to life when the family turned Halva’s & Tahini’s from the middle eastern cuisine into the finest culinary experiences. SumSum is a well-known brand in Amsterdam and they have just launched their first branch In Dubai, to represent the very first premium Halva confectionery shop in the UAE.