ADCOLONY DOMINATES MMA SMARTIES MENA WITH 26 AWARDS

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AdColony, the top mobile advertising platform for brands and advertisers for more than a decade won 26 awards at one of the most prestigious awards shows in the mobile industry; MMA Smarties MENA.

After a very successful 2020, AdColony proudly announced that 12 of its campaigns from the MENA region have been awarded 26 awards in 11 different categories at MMA Smarties MENA where a global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact.

Apart from all the awards of their campaigns, AdColony also won the prestigious Network of the Year Award.

AdColony’s General Manager, Brand EMEA & LATAM Warrick Billingham said, “We are very happy and proud with these awards. This is once again the biggest proof of what we can provide to our clients and how we can achieve exceptional results for them. With our dedicated team, we will continue to grow and push the boundaries with the undeniable power of the mobile games and engaging executions of AdColony”.

All winners have varied from different industries; from QSR to FMCG, entertainment to telecommunication to construction. AdColony once again proved its strength and power in the mobile advertising industry with this magnificent success.

AdColony

The Network of The Year


Playstation // Marvel Iron Man VR – AdColony Instant Play ™ HD Video Mobile Campaign

Product / Service Launch – Gold
Brand Awareness – Bronze
Innovation – Bronze

KitKat Core – AdColony Instant Play ™ HD Video Mobile Campaign

Mobile Video – Gold
Brand Awareness – Silver


Dubai Properties LaVie – AdColony Instant Play ™ HD Video Mobile Campaign

Brand Awareness – Gold

Mars GCC // Whiskas – AdColony Instant Play ™ HD Video Mobile Campaign

Brand Awareness – Bronze
Data / Insights – Bronze


McDonald’s Taskeeta – AdColony Instant Play ™ HD Video Mobile Campaign

Product / Service Launch – Silver
Innovation – Silver
Location-Based Service or Targeting – Bronze

M&M’s Minis Are Back – AdColony Instant Play ™ HD Video Mobile Campaign

Mobile Video – Gold
Product / Service Launch – Bronze
Innovation – Bronze

Dettol Shower Gel – AdColony Instant Play ™ HD Video Mobile Campaign

Product / Service Launch – Bronze

GSK Centrum GNE – AdColony Instant Play ™ HD Video Mobile Campaign

Technology Innovation – Gold
Mobile Gaming, Gamification & E-Sports – Silver

GSK Oral Sensodyne – AdColony Instant Play ™ HD Video Mobile Campaign

Mobile Video – Bronze

Mars GCC // Galaxy Ramadan Dates – AdColony Instant Play ™ HD Video Mobile Campaign

Mobile Gaming, Gamification & E-Sports – Bronze

Etisalat Moonwalk Prepaid – AdColony Instant Play ™ HD Video Mobile Campaign

Mobile App – Silver

Etisalat Sonic – AdColony Instant Play ™ HD Video Mobile Campaign

Customer Experience – Gold
Technology Innovation – Gold
Mobile Audio / Voice – Bronze

McDonald’s Regional Brand Trust – AdColony Instant Play ™ HD Video Mobile Campaign

Customer Experience – Silver
Mobile Audio / Voice – Bronze

About AdColony
:

AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s most popular apps, AdColony is trusted by Fortune 500 brands and over 85% of the world’s top-grossing mobile publishers. Known for its exclusive Instant-Play™ HD video technology, display, and rich media formats, our global performance advertising business, programmatic marketplace, and our extensive ad SDK footprint in the top apps worldwide, AdColony is passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Otello Corporation, AdColony is a global organization with over 20 offices worldwide. www.adcolony.com


About MMA Smarties
:
Smarties honors outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement