UAE: Digital Turbine, Inc. (Nasdaq: APPS) announced today that it has completed its acquisition of AdColony Holding AS (“AdColony”). The acquisition of AdColony, a leading mobile advertising platform servicing advertisers and publishers with a reach of more than 1.5 billion monthly global users, is integral to Digital Turbine’s expressed strategy to provide a comprehensive media and advertising solution for its operator and OEM partners while enriching the mobile experience for end-users by delivering highly relevant content. AdColony’s proprietary video technologies and rich media formats are widely viewed as best-in-class technology providing industry-leading third-party verified viewability rates for well-known global brands, such as Coca-Cola, Amazon, and BMW.
“We are excited to have formally closed the acquisition of AdColony,” said Bill Stone, CEO of Digital Turbine. “We believe that this strategic transaction, along with the previously completed acquisition of Appreciate and pending completion of the Fyber acquisition, will synergistically accelerate our growth and is a real positive for our partners, advertisers, employees, and shareholders. With the addition of AdColony, we will expand our collective experience, reach, and a suite of capabilities to benefit mobile advertisers and publishers around the globe. Performance-based spending trends by large established brand advertisers present material upside opportunities for platforms with unique technology deployable across exclusive access to inventory.”
“Digital Turbine’s assets and scale complimented with AdColony’s industry-leading SDK footprint and mature and thriving brand and agency team’s, combine to form a powerful platform that will drive growth and outcomes for any buyer that participates in the mobile app economy” said Warrick Billingham, AdColony’s General Manager, Brand EMEA & LATAM.
AdColony has had a very successful turnaround over the last three years, crowned with 15% year-over-year growth in 2020 versus 2019 with solid EBITDA margins. Digital Turbine also announced AdColony’s unaudited financial results for its first quarter ended March 31, 2021. Revenue for AdColony for the first quarter is estimated to be approximately $58.3 million, representing a growth of 37% compared to revenue in the first quarter of 2020.
AdColony is one of the largest mobile advertising platforms in the world, with a reach of more than 1.5 billion monthly users globally. AdColony’s mission is to drive business outcomes that matter for advertisers and publishers using its best-in-class mobile technology, the highest-quality mobile ad experiences, and leveraging its curated reach. AdColony is known throughout the mobile industry for its unparalleled third-party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business, programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide.
About Digital Turbine:
Digital Turbine simplifies content discovery and delivers relevant content directly to consumer devices. The Company’s on-demand media platform powers frictionless app and content discovery, user acquisition and engagement, operational efficiency, and monetization opportunities. Digital Turbine’s technology platform has been adopted by more than 40 mobile operators and OEMs worldwide and has delivered more than three billion app preloads for tens of thousands of advertising campaigns. The company is headquartered in Austin, Texas, with global offices in Arlington, Durham, Mumbai, San Francisco, Singapore, and Tel Aviv.