Address Hotels & Resorts Unveils ‘Nuha’: UAE’s First ChatGPT-Powered Virtual Hospitality Concierge


Making its debut at the flagship Address Downtown, Address Hotels and Resorts presents ‘Nuha’, an innovative virtual assistant that sets a new standard in luxury hospitality.

In a move that redefines luxury hospitality, Address Hotels and Resorts has launched ‘Nuha’, a pioneering virtual hospitality concierge. This cutting-edge AI system, conceptualized and developed in-house, made its grand debut at the iconic Address Downtown Hotel in Dubai, the week commencing 4th September 2023. This visionary step makes Address Hotels and Resorts the UAE’s first luxury Hospitality Group to leverage AI specifically crafted for the hospitality domain.

‘Nuha’, or “نُهى” in Arabic, translates to guidance and self-restraint, capturing its essence of offering knowledgeable assistance to guests while upholding unparalleled service excellence.

Where many virtual assistants lack the nuance of human interaction, Nuha, powered by ChatGPT technology, offers guests a conversation that’s natural, intuitive, and deeply personal. This ensures guests are not just assisted, but genuinely understood and valued.

Mark Kirby, Head of Hospitality, Emaar Hospitality Group, commented, “At Address Hotels, we merge technology with the heart. ChatGPT’s conversational capability combined with human warmth makes our guests feel truly seen and heard. This meld of technology and personal touch places Address Downtown Hotel at the forefront of hospitality innovation.”

Nuha’s comprehensive services include:

  1. Hotel Inside-Out: Beyond a mere directory, Nuha offers an in-depth tour of Address Downtown Hotel, highlighting everything from luxurious rooms to gourmet dining and tranquil spa sanctuaries.
  2. Emaar’s Expanse: Nuha isn’t limited to a single location. It’s the passport to Emaar’s vast and opulent collection, giving a panoramic view of their splendid offerings.
  3. Dubai Unveiled: Whether it’s iconic marvels or Dubai’s best-kept secrets, Nuha is the aficionado, guiding guests on an unmatched journey through the city.
  4. Stay Current, Stay Connected: With Nuha, guests have their fingers on the pulse of Dubai, from vibrant events to cultural celebrations and noteworthy happenings across the UAE.

The introduction of Nuha نُهى marks not just a milestone but a new journey as Address Hotels & Resorts reiterates its promise to consistently pioneer and shape the ever-evolving tapestry of luxury hospitality, with more breakthroughs on the horizon.

About Address Hotels + Resorts:

Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group with properties situated in some of the most sought-after locations. Address brings a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service. Recognized for its fusion of contemporary style with a touch of classic elegance, Address Hotels + Resorts enriches the lives of its guests with intuitive experiences. Staying true to its tagline ‘Where Life Happens’, Address offers its guests opportunities to celebrate life and its most cherished moments. It is the ultimate Address.

About Emaar Hospitality Group:

Emaar Hospitality Group LLC is a wholly owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar’s hospitality and leisure projects across the region. Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf retreats, a polo and equestrian club, marina and yacht club and lifestyle dining outlets. Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of three brands, each with a distinct niche – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels.

Address Hotels + Resorts, a premium luxury hotel and residences brand, brings a fresh identity to the hospitality and service sector of Dubai and the region. Address’s brands feature a bouquet of experiences providing unique benefits for business and leisure travellers within its properties. Address Hotels + Resorts is set to operate hotels and serviced residences in Egypt, Turkey, and Bahrain, apart from expanding its presence in Dubai.

An upscale boutique lifestyle hotel and residences brand, Vida Hotels and Resorts is a refreshingly different concept for the new generation of business executives, entrepreneurs and leisure travellers. The hotels create a stimulating environment for the younger generation. Vida currently operates two hotels in Dubai–Vida Downtown Dubai and Manzil Downtown Dubai. Vida Hotels and Resorts is set to operate a hotel and serviced residences in Bahrain and other key markets in the region as well as in Dubai. Rove Hotels is a contemporary new midscale hotel and residences brand developed by Emaar Hospitality Group for a joint venture of Emaar Properties and Meraas Holding.

Rooted in culture and design-influenced, Rove Hotels celebrate the very heartbeat of the city with its unique approach to delivering value hospitality experiences for the young and young at heart global traveller, who explores without borders. The first project in the Rove Hotels portfolio is Rove Downtown Dubai, which opened doors in May 2016. The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club and Dubai Polo & Equestrian Club.