Abu Dhabi, UAE: Combining rich Emirati heritage and artistic inspiration, Al Fardan Jewellery has unveiled the highly anticipated inauguration of its flagship boutique. The renowned brand has unveiled the highly anticipated renovation of its flagship boutique, which was later than expected due to covid related restrictions.
Timeless and conceptually strong pieces are reflected throughout Al Fardan Jewellery, suited for the elegant woman with a modern flair. Al Fardan is a brand that draws its inspiration from its extensive and rich Emirati heritage. Whilst Al Fardan Jewellery continues to maintain the highest standard of craftsmanship and its commitment to quality and excellence, the brand is continuously evolving by creating impeccably handcrafted timeless designs for women who seeks to encapsulate the rich Emirati traditions.
With the launch of the Ramadan Capsule that is inspired by H.E. Sheikha Alyazia bint Nahyan Bin Mubarak Al Nahyan & Sheikha Hamda bint Khalifa bin Mohamed Al Nahyan, Al Fardan aspires to render the embodiment of Islamic motifs and legacy for the contemporary Emirati woman.
The medallion that was chosen as a hero piece of the collection is adorned with H.E. Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan’s personal handwriting, that encompasses religious prayers to observe The Holy Month of Ramadan. The capsule – aptly named “With Relatives” – is reflective of Ramadan’s spirit of bringing families together, sharing positivity and the art of gifting. Paying tribute to the early Islamic tradition, where it was common to have the “hidden” prayers, the engravings aim to reinforce the message of the prayers acting as protection.
“The theme of light is broad and continuous, especially for the holy month of Ramadan. Traditional mosque lamps in combination with a perplex of tile like aesthetic gives a form to light, materialized by the use of Arabic letters on the double-sided piece of jewellery,” commented H.E. Sheikha Alyazia bint Nahyan Bin Mubarak Al Nahyan.
Sheikha Alyazia’s artistic vision is well-projected and celebrated through her art works that capture elements of her heritage and modernity.
”Through this art, I wanted to shed the light on the traditional culture and produce an art piece that represents the preservation of Emirati pride, individuality and identity in an ever-changing globalised world”
The entire design has been immaculately executed; coral and malachite both of which will be stocked as unique medallions. The vision behind the colour scheme derives from luminosity and Islamic tradition, from the intricate engraving of the medallion that is inspired from Andalusian tiles and floral motives extending even to the design of the hook, holding the pearl and coral beads. Playing on the idea of jewellery versatility the pearl tassel can be removed or added so the necklace can be crafted in a contemporary design with a sense of tradition. What better way to celebrate Ramadan than with these personalised gifts that have been customised handcrafted packaging by the well-known Emirati calligrapher and designer Narjes Noureddine.
With time, H.E. Sheikha Alyazia Bint Nahyan Al Nahyan’s collaborative journey will evolve further as there are future plans to extend the collection by adding additional high end and daily wear jewellery items.
Meanwhile celebrating an official inauguration of flagship boutique Mrs. Iulia Al Fardan, General Manager of Al Fardan Jewellery, said: “We’ve designed the store as a truly immersive experience that reflects Al Fardan’s lineage and our philosophy of celebrating life’s most important moments – we look forward to welcoming visitors to explore and enjoy.”
“We are very delighted to offer our valued customers the newest retail shopping experience for high-end jewellery. The new store marks another milestone among Al Fardan Jewellery brands portfolio in UAE,” said Hasan Fardan Al Fardan, CEO of Al Fardan Group. “I invite our customers to visit the new store and to indulge in a brand-new experience that takes them into the true essence of sublime exclusivity and luxury while shopping our latest jewellery collections.”
About Al Fardan Jewellery:
Al Fardan Jewellery, the brand synonymous with sophistication and utmost luxury, is a reputable manufacturer and retailer of the most prestigious contemporary and momentous jewellery and watches. While setting the highest standards in the jewellery industry, every piece represents a significant addition to its owner’s style and charisma.
Founded in 1954, the home-grown family-run company displays a remarkable assortment of stylish jewellery pieces designed to appeal to all ages, budgets, and tastes. Steeped in the heritage of the pearl industry and rich Emirati traditions, the brand specializes in offering some of the most extraordinary pieces to be found anywhere in the UAE. Alongside its own impressive collection, Al Fardan Jewellery features a range of international brands, including Yeprem, Repossi, George Hakim, Corum, Chaumet and many more.
Located at the up-market Nation Towers mall, the flagship boutique boasts an unparalleled jewellery selection suitable for a special occasion, a personal treat, or a gift.