Al Masaood Commercial Vehicles & Equipment bags ‘UD Trucks MEENA Importer of the Year 2020’ Award


Recognition given at ‘Annual UD MEENA Partner’s Conference 2020’

Abu Dhabi: Al Masaood Commercial Vehicles & Equipment (CV&E) Division has been awarded the ‘UD Trucks MEENA Importer of the Year 2020’ at the recently concluded ‘Annual UD MEENA Partner’s Conference 2020.’ The honour was bestowed on Al Masaood CV&E during the virtual conference for its contributions and efforts to overcome obstacles in a highly challenging market environment. 

The award was given after the division demonstrated a strong performance in 2020 despite unprecedented difficult market circumstances. The event also took note of the division’s new strategies for 2021 to help it thrive under the prevailing global situation.   

The year 2020 saw the division embarking on numerous initiatives to help the UAE Government fight the raging pandemic. It supported the government’s National Sterilization Program, with its team of front liners working full-time to provide on-ground essential maintenance and periodic checks for its fleet being utilized by Tadweer (the Centre of Waste Management – Abu Dhabi) wherever these trucks were located. Additionally, in partnership with UD Trucks and Bridgestone, Al Masaood CV&E launched the ‘Serving our Heroes’ CSR campaign to educate truck drivers about the importance of health and hygiene practices in the battle against the spread of the coronavirus disease (COVID-19). 

Apart from its pandemic-related campaigns, the division also took part in the UD Trucks Extra Mile Challenge as a host of the competition’s Abu Dhabi edition in January 2020. Under this extra mile challenge, the expertise and agility of competing UD truck drivers were put to the test to take their abilities to the next level and enhance their creativity and innovative skills to improve their respective transport operations. Further, it was this year that Al Masaood CV&E closed several deals with its strategic customers such as Al Ain Coop, Trojan, Western Bainoona Group, and many more. But its most prominent agreement in 2020 was a deal of six UD Trucks Quester 6×4 units with Emarat Aloula Contracting (EAC). All six units, equipped with COMB tankers, will be deployed to serve EAC’s wide network in Abu Dhabi.

Mohamed El Zeftawi, General Manager, Al Masaood CV&E, said: “This award is not only a testament to Al Masaood CV&E’s resiliency and commitment, but, more so, it reflects the dedication, hard work and persistence of our employees. Without them, this achievement would not have been possible. Our appreciation goes to the entire Al Masaood CV&E team. We would also like to thank UD Trucks MEENA for its confidence and trust in us as evidenced by this award. We look forward to continuously building our long-standing partnership, which was formed in 1981, in keeping with our mission to consistently transform the experience of our clients in the region.” 

In this year’s edition of the event organized for UD Trucks’ distributors and partners in the Middle East and the East and North African countries, Al Masaood CV&E made it to the top three of numerous award categories, namely the ‘Parts Salesman of the Year;’ the ‘Service Salesman of the Year;’ the ‘Best Sales Team of the Year;’ the ‘Best Marketing Team;’ and the ‘Best Marketing Initiative of the Year.’

About Al Masaood Commercial Vehicles & Equipment Division (CV&E): 

Al Masaood Commercial Vehicles & Equipment Division provides sales and after sales for an extensive range of franchises. The Division is the sole distributor in Abu Dhabi for UD-Trucks, Renault Trucks and Unicarrier Forklifts, and in the UAE for Oshkosh Fire Trucks, together with other well-known brands of heavy equipment and ancillary products. The Division’s major customers range from government departments, civil defence, armed services and oil companies through to industrial and commercial organisations. The Division’s dedicated sales, service and parts facilities are fully equipped with the latest technology and are recognised to be the best workshops in the Gulf region.