Home Business News Amazon introduces a completely redesigned Kindle family

Amazon introduces a completely redesigned Kindle family

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All-new Kindle, Kindle Paperwhite, and Kindle Colorsoft devices are thinner and lighter with a new display stack and seamless edge-to-edge color across the lineup for the first time

Key takeaways:

  • Kindle: The most pocket-sized Kindle ever, with a flush-front display and edge-to-edge color. Now available with an aluminum back.
  • Kindle Paperwhite: Thinner and lighter with exceptional contrast and clarity for crisp, clear text.
  • Kindle Colorsoft: Paper-like color that’s easy on the eyes for hours of comfortable reading.

For nearly two decades, Kindle has been the place where readers escape, get lost in a story, and find something new to be curious about. That’s resonating now more than ever—Kindle has seen double digit growth globally for three consecutive years with more than 720 billion pages read in 2025 alone. With notifications, texts, and emails competing for our attention, distraction-free reading isn’t slowing down—it’s accelerating.

Today, Amazon is introducing a completely redesigned Kindle lineup—rethought at every level to deliver the best Kindle experience yet.

A new design and display stack:

Amazon team has redesigned the new family of devices from the ground up, beginning with a newly designed reverse stack display construction—a first for the e-reader category. Every device now features a flush-front display—no raised border interrupting the reading surface. Just seamless edge-to-edge display for an uninterrupted page and thinner, more portable device. The physical color of each device now wraps seamlessly from front to back. That means the color you choose is visible whether the Kindle is on a café table, a nightstand, or tucked in a tote bag. The lineup introduces stylish new colors: Ube (a rich purple), Alpine Sky, Seaglass Green, and Graphite, and brings Fig to e-readers for the first time.

The new Kindle:

The all-new 6-inch Kindle is the most pocket-sized Kindle to date. With 16GB of storage, up to six weeks of battery life, and 30% faster book opening than the previous lineup, it’s lighter and features a new seamless flush-front design. This required rethinking how the display, front light, and touch layers are assembled and bonded. An edge-to-edge color is also being introduced across the entire family. The housing is made from recycled materials with a 100% recycled cobalt battery. The all-new Kindle costs AED 659 and is available in Ube and Graphite.

This 6-inch Kindle is also available for the first time with an aluminum back—same pocket-sized form factor, same flush-front display, but with a premium feel you notice the moment you pick it up and that younger readers are used to from reading on other devices. The housing is crafted from 80% recycled aluminum with a matte finish. The aluminum Kindle has 32GB of storage and is available in two colors, Alpine Sky Aluminum and Seaglass Green Aluminum for AED 729.

The new Kindle Paperwhite

The all-new Kindle Paperwhite is thinner and lighter than the previous lineup, waterproof with an adjustable warm light for comfortable reading at any hour, and up to 12 weeks of battery life on a single charge. The Paperwhite display uses an oxide-thin film transistor backplane and is the largest Kindle Paperwhite display with the highest contrast ratio—delivering deep blacks and crisp text, and images that pop off the screen, whether you’re reading in bright sunlight or under the covers at night.

The Signature Edition adds aluminum rear housing, 32GB of storage, an auto-adjusting front light, and double tap to turn pages—all while remaining thinner than the previous version.

Available with 16GB of storage in Graphite for AED 849. Signature Edition with 32GB of storage is available in Graphite and Seaglass Green at AED 959.

Kindle Colorsoft delivers richer, paper-like color:

The new Kindle Colorsoft delivers paper-like color that’s easy on the eyes without the harsh glare of a tablet. Whether you’re scrolling through colorful covers in your library or flipping through a travel guide, comic, or graphic novel, the display makes color reading feel natural. To achieve paper-like color, the Kindle Colorsoft display includes a light-guide with nitride LEDs to enhance color and increase brightness, all without washing out the details. It uses an oxide backplane with custom waveforms for fast performance and a higher contrast on both color and black-and-white content. The latest Kindle Colorsoft has a completely redesigned display, using the reverse printing technology that’s applied across the line up for edge-to-edge color. The light guide contains micro-deflectors that minimize stray light and improve uniformity, and an ultra-thin optical coating in the display stack improves clarity.

The Colorsoft Signature Edition adds aluminum housing, 32GB of storage, an auto-adjusting front light, and double tap to turn pages.

Available with 16GB of storage in Graphite for AED 1,119. Signature Edition with 32GB of storage is available in Graphite and Fig at AED 1,229.

Availability:

The all-new 6-inch Kindle devices are available for preorder starting today in the UAE. Customers who are interested in a Kindle Paperwhite or Kindle Colorsoft device can sign up on the product detail pages to be the first to hear when they are available to purchase.