Dubai, UAE: ANDS MEA, a leading company in the alternative nicotine delivery products industry such as vaping products and heated tobacco technology, has partnered with Egypt Duty Free to offer visitors at the departures terminal a wide range of disposable alternative nicotine solutions under the trademark AIRBAR, that have the potential to reduce risks compared to conventional cigarettes.
Aligned with its global vision to reach all regulated markets in the coming five years, ANDS MEA will work towards launching the latest technology of vaping products in North Africa region from its hub in Egypt.
Fadi Maayta, Co-Founder and President, ANDS MEA, said: “We aim to reach out to 140 million adult smokers across the MEA region, our partnership with Egypt Duty Free is a testament to our commitment to the region. Cairo Airport is one of the busiest airports in the region, which enables us to reach out to more adult smokers and provide them the opportunity to experience potentially less harmful products. At ANDS, we advise all adult smokers to break free from their cigarettes and nicotine altogether, but if they cannot, we are trying to provide them with better alternatives with less exposure to harmful compounds compared to combustible cigarettes. This builds on our goal of seeing a cigarette-free region.”
Ahmad Ayad, General Manager, ANDS Egypt, said: “We are marking a new era in the industry, with the launch of AIRBAR at Cairo Airport Duty Free across the 3 terminals and the occasional terminal. Our aim is to provide adult smokers with alternative nicotine delivery system products, and we are proud of our partnership with Egypt Air Tourism (Karnak) & Duty Free, under the leadership of the Duty-free management team, which marks a starting point in our ambitious growth plans for the region.”
ANDS has a strong commercial and operational presence across the region and will leverage its extensive knowledge of the local markets to provide alternative nicotine delivery systems amongst the target adult smokers.
About ANDS MEA:
ANDS is the first entity in the region base in UAE-Dubai with regional presence and mission focused on alternative nicotine products portfolio only. By recognising the full potential of adult customers and with a diverse, iconic portfolio, accompanied by the core belief that legal-age smokers are entitled to better alternatives, ANDS MEA will be part of the evolution of a new era of a cigarette-free MEA. ANDS’ vision is to put the safest and most credible Nicotine Delivery Systems within reach of the 144 million adult smokers across the Middle East and Africa and its mission is to deliver the best-in-class brand distribution, staging, and communication while respecting local regulations – and to continuously adapt to the latest adult consumer trends and technologies in the field
