ANDS MEA & SMOORE International announces a strategic partnership to expand the region’s alternative nicotine product markets

  • ANDS aims to become the genuine leader in alternative nicotine solutions in the Middle East and Africa(“MEA”)
  • Collaboration adds to ANDS’ vision to bring the most advanced nicotine delivery solutions within reach of the over 140 million adult smokers across the MEA region

Dubai, UAE: ANDS MEA, a leading company in the nicotine alternative products industry such as vaping products and heated tobacco technology, will cooperate exclusively with Smoore International Holdings Limited (“Smoore International”, a global leader in offering vaping technology solutions) in manufacturing nicotine delivery system using the latest technology.

Aligned with the global vision to reach all regulated markets in the coming five years, ANDS and Smoore International will work towards launching the latest technology of vaping products.  Accelerating the development of nicotine alternative products, adult customers will be able to access a variety of brands that are developing cutting-edge potential tobacco harm reduction products with a focus on technology, science, and social responsibility. 

ANDS has a strong commercial and operational presence across the region, while Smoore International brings advanced R&D technology, strong manufacturing capacity, a wide-spectrum product portfolio, and a diverse customer base.

ANDS MEA will leverage its extensive knowledge of the local markets to promote alternative nicotine delivery systems amongst the target adult audience and Smoore International will draw on its research and technological strengths to empower and work towards providing the latest products technology. Tapping into the region’s vast opportunities, the two entities will collaborate to bring a variety of nicotine alternative products available to the market.

Fadi Maayta, Co-Founder and President, ANDS MEA, said: “ANDS MEA is built on a strong foundation of people and culture that has accumulated long years of experience from leading multinational corporations and tailored those experiences to serve adult consumers in the region to bring them a credible and innovative product portfolio. Despite the challenges the pandemic presented, we created one of the most advanced and professional local distribution, logistics, and marketing organisations for Alternative Nicotine Delivery Solutions in the Middle East and Africa. The partnership with Smoore International, the world’s largest vaping device manufacturer and most advance in technology in its field, will meet the region’s business requirements and provide targeted adult customers with a seamless platform to reach a wide variety of revolutionary nicotine alternatives.”

Jamal Bachir, Managing Director, ANDS MEA, said: “We look forward to enhancing our partnership with Smoore International. At ANDS, we advise all adult smokers to break free from their cigarettes and nicotine altogether, but if they cannot, we are trying to provide them with better alternatives with less exposure to harmful compounds compared to combustible cigarettes, with our goal of ushering in a cigarette-free era in the region.” 

Frank Han, Vice President, Smoore and President of FEELM Business Division, said: “We have been devoted to build a world-leading atomisation technology platform, empowering our strategic partners with high-end atomisation technology. We are looking forward to starting our business collaboration with ANDS MEA, confident that we are both moving in the same direction towards helping more adult smokers to make the switch.”


ANDS is the first entity in the region base in UAE-Dubai with the mission focused on alternative nicotine products in MEA. By recognising the full potential of adult customers and with a diverse, iconic portfolio, accompanied by the core belief that legal-age smokers are entitled to better alternatives, ANDS MEA will be part of the evolution of a new era of a cigarette-free MEA. ANDS’ vision is to put the safest and most credible Nicotine Delivery Systems within reach of the 144 million adult smokers across the Middle East and Africa and its mission is to deliver the best-in-class brand distribution, staging, and communication while respecting local regulations – and to continuously adapt to the latest adult consumer trends and technologies in the field.

About Smoore International Holdings Limited:

The Company is a global leader in offering vaping technology solutions, including manufacturing vaping devices, and vaping components, with advanced R&D technology, strong manufacturing capacity, wide-spectrum product portfolio and diverse customer base. The Group continues to maintain its position as the world’s largest manufacturer of vaping devices, and its market share in the global vaping devices manufacturing field has increased from approximately 16.5% in 2019 to approximately 18.9% in 2020. Through its innovative and pioneering vaping technology solutions, the company operates two principal business segments: research, design and manufacturing of closed system vaping devices and vaping components for a number of global leading tobacco companies and independent vaping companies, and research, design, manufacturing, and sale of self-branded open system vaping devices, or advanced personal vaporizers (APV), for retail clients.