Space-themed campaign featuring exclusive recaps on users’ journey and artists stats
Arab megastar Amr Diab ranks #1 Arabic artist and most streamed in Anghami history
“El Bakht” by Wegz breaks highest number of streams ever recorded in a single year
Abu Dhabi, UAE: Anghami, the leading music and entertainment streaming platform in the Middle East and Africa (MENA) region, has unveiled its much-anticipated annual End of Year campaign, #Anghami2022inmusic. The campaign launches official 2022 music charts and features exclusive personalised recaps on users’ journey and artists stats.
Using personalised streaming data, the campaign announces official 2022 in Music charts and reveals a closer look at Anghami users’ music world over the past year, sharing exciting stats about their listening habits and personality traits to provide a look back at their streaming experience for 2022. Artists on Anghami can also access interesting facts about their respective data and share it with their fans in a uniquely customised way.
A first look at the official 2022 in Music charts reveals that “El Bakht” by Wegz was the #1 most streamed Arabic song on Anghami with 45M plays across 11 MENA countries, breaking the record with the highest number of streams ever recorded in a single year. “Calm Down” by Rema & Selena Gomez also ranked #1 as the most streamed international song in the MENA region this year. Additionally, Arab megastar Amr Diab ranked #1 Arabic artist, crossing over 1.3B streams in 2022, to become the most-streamed Arab artist in Anghami history. Stats also show that Canadian pop sensation The Weeknd ranked #1 International artist in the MENA region. Also, streaming Arabic Hip Hop during 2022 saw 98% YoY growth, with over 1.2B streams. Overall, the total minutes of streams accumulated on Arabic content exceeded 13.5B (59.73%), whereas the total minutes of streams on international content exceeded 9.1B (40.27%).
Salam Kmeid, Content Operations Manager at Anghami, commented: “It’s this time of the year where we are thrilled to announce the launch of our very own long-awaited end of year campaign. We’ve felt how well it was received by fans and artists alike through the engagement it has received on social media. Our aim is to report accurate insights that help fans across the world understand their musical taste and how it’s reflected on their personality traits, as well as helping the artist get closer to their fans and understand how their work impacted their data during a whole year.”
Kmeid added: “We’re delighted to see rising Arab artists such as Wegz, Marwan Moussa, Siilawy, A5rass, Big Sam, and A.L.A making it to top charts, which indicates that the Arab music industry is growing on the right track.”
Anghami users who streamed a certain amount of content during 2022 are getting a detailed recap of their year in music through a personalized colorful space-themed journey. The exciting stats summarize the number of minutes played, top artist and if they made it within the top 1% fans of this artist, top 5 artists, top 5 streamed songs, top 3 streamed podcasts, the song picked during the successfully acclaimed thumb race championship, and much more.
This year, Anghami spiced up the campaign by creating 7 musical planets to better define the various musical tastes of its users. The planets are Stardom – The Glowing Planet, Firefly – The Utopian Planet, Anarchy – The Rebel Planet, Ixsir – The Eternal Planet, Wahj – The Gemstone Planet, Cypher – The Vibe Planet, Skylark – The Lit Planet, and Bazar-The Lively Planet.
As part of the campaign, artists on Anghami were also granted the ability to check their data and share it with their fans. The data provides exclusive insights such as the number of songs released by the artist, the top streamed songs, the number of claimed songs during the thumb race championship, the total number of streams of the artists’ content, in addition to the total number of followers and their growth rate, the list of their top 5 fans, top streaming countries, and more, helping established artists getting closer with their fans across the world.
About Anghami Inc.
The first, most-established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and international music, podcasts and entertainment. With an extensive ecosystem of music, podcasts, events and more, Anghami provides the tools for anyone to create, curate and share their voice with the world.
Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising 72 million songs and licensed content from leading Arabic labels, independent artists and distributors, available for 75 million registered users.
Anghami has established 40+ telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with, and featuring music from, major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and the Merlin Network. Anghami is constantly licensing and producing new and original content.
Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA. It has recently expanded into the US and Canada, with Europe in the pipeline. It is the only service available in English, Arabic and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day.
