Embargo: Friday 23rd December, 7PM Riyadh/8PM Dubai
A custom Anghami designed vanity kit is now live in FIFA 23
Users can play The World’s Game in an Anghami designed kit in FIFA Ultimate Team, VOLTA and Pro-Clubs.
Abu Dhabi, UAE: Anghami Inc. (“Anghami”) (NASDAQ: ANGH), the leading music and entertainment streaming platform in the Middle East and Africa (MENA) region, announces a first ever in-game vanity drop in FIFA 23.
FIFA 23 players, globally, will now be able to access an Anghami themed kit and stadium design in FIFA Ultimate Team. They are also able to customize an avatar of their own with an Anghami look in both VOLTA and Pro-Clubs.
The creative direction of the kit was inspired by Anghami’s vibrant new positioning and rebranding that aims to empower Arab youth everywhere to create and connect with the world. With its tagline “The world is listening”, Anghami brings its new identity to the screens in a cool, bold and engaging way.
Qossay Alsattari, Anghami’s Distribution Partnerships Lead, commented: “The synergies between music, video gaming and football are unparalleled, allowing us to offer our audiences unique innovations that resonate with them and enriches their entertainment experience. We are quite excited to have FIFA 23′ players across the world access and enjoy the Anghami Kit and to showcase their best kicks with our playful branding.”
The vanity items will be available in game from Friday 23rd December till Thursday 30th December, and can be unlocked through Squad Building Challenges.
Earlier in the year, EA SPORTS had partnered with Anghami to celebrate the release of FIFA 23 with a special track and music video titled ‘Merengue’. The track was written and performed by Saudi based rapper and hip-hop artist, Lil Eazy and produced by DJ Outlaw and Sarah Nabil.
In July 2022, Electronic Arts released details on EA SPORTS FIFA 23, available worldwide on September 30, which will feature updates to its groundbreaking next-gen HyperMotion2 gameplay technology† that elevates every moment on the pitch and much more. With 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world, FIFA 23 is the place you can play in iconic competitions such as UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL Sudamericana.
Join the EA SPORTS FIFA community on Instagram, or follow us on Twitter @EA_ME
EA SPORTS FIFA 23 assets are available to download on the official EA press site at PRESS.EA.COM.
†HYPERMOTION TECHNOLOGY ONLY AVAILABLE ON PLAYSTATION 5, XBOX SERIES X|S, PC, AND STADIA VERSIONS.
About Anghami Inc.
The first, most-established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and international music, podcasts and entertainment. With an extensive ecosystem of music, podcasts, events and more, Anghami provides the tools for anyone to create, curate and share their voice with the world.
Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising 72 million songs and licensed content from leading Arabic labels, independent artists and distributors, available for 75 million registered users.
Anghami has established 40+ telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with, and featuring music from, major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and the Merlin Network. Anghami is constantly licensing and producing new and original content.
Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA. It has recently expanded into the US and Canada, with Europe in the pipeline. It is the only service available in English, Arabic and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at http://www.ea.com/news.
EA, EA SPORTS, and the EA SPORTS logo are trademarks of Electronic Arts Inc. FIFA and FIFA’s Official Licensed Product Logo are copyrights and/or trademarks of FIFA. All rights reserved.
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Anghami’s actual results may differ from its expectations, estimates, and projections and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “start,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from those discussed in the forward-looking statements. Most of these factors are outside Anghami’s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: the impact of COVID-19 on Anghami’s business; the outcome of any legal proceedings that may be instituted against Anghami; changes in applicable laws or regulations; and the possibility that Anghami may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties identified in Anghami’s registration statement on Form F-4 (File No. 333-260234) filed with the U.S. Securities and Exchange Commission (the “SEC”), which was declared effective on December 16, 2021, including those under “Risk Factors” therein, and in other documents filed or to be filed with the SEC by Anghami and available at the SEC’s website at http://www.sec.gov. Anghami cautions that the foregoing list of factors is not exclusive. Anghami cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, Anghami does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.