As a continuation of its phenomenal ‘Women Who Empower’ program, Canon rolls out newer educational courses, workshops and activities to support women empowerment


In its on-going effort to augment, boost and celebrate female empowerment in the creative industries, Canon has elevated its ‘Women Who Empower’ program with newer educational courses, webinars and mentorship opportunities along with celebrating its ten selected winners from the Middle-East, Central and North Africa regions for months of May to September 2021

Dubai, United Arab Emirates: Canon Middle East, Central and North Africa announced today the stepping up of its ‘Women Who Empower’ program with addition of webinars, mentorship prospects, panel discussions, educational opportunities and expert insights in a bid to propel the wave of female empowerment across Middle East and Africa. Owing to the outstanding success and the remarkable response received for the ‘Women Who Empower’ initiative, the company kicked off its ‘Transform and Elevate’ webinar workshops in association with Transform8 to support women entrepreneurs to grow their business and reach their maximum potential.

The webinar series that started this September and plans to go on till March 2022, will delve deep into various aspects associated with the humanitarian side of leadership, with each month bringing in a new theme for learning and discussion aimed at providing engaging, educational, informative and impactful takeaways to support the entrepreneurial journey of participants. Additionally, two lucky winners will be selected each month to receive two leadership coaching sessions by a Transform8 coach. These sessions will present an excellent opportunity for the winners to dig deeper into topics of their choice, problem areas or skills they wish to hone further thus creating a valuable and thought-provoking experience.

The September webinar session focused on time management skills whereas the October session is directed towards dealing with self-criticism during an entrepreneurial journey. The latter sessions for this year will be pivotal in developing mind management skills such as enhanced concentration and focus along with reduced stress and anxiety.  Subsequently, the first webinar for 2022 will begin on the note of advancing social enterprising skills teaching participants the significance of building a business that cares about the society as well as the planet. Following suit, February and March 2022 webinars will lean towards evolving creativity skills via a session dedicated on rewiring the brain and another one on building mental resilience. The last session scheduled for the program will be anchored on the science of manifestation in business, divulging key points related to goal-setting and achievements.

A series of webinars will be organized by Chit Chat with Nat of Egypt and Al Sahm Women of Algeria which are female only platforms that address issues affecting women. Encouraging discussion and engagement, the topics of ‘Female Founders: Business building as a woman in twenty-first century and strategies to move the needle in your business’ will be addressed. Canon has also joined hands with AWIEF to organize a series of three educational masterclasses to be held in October, November and December 2021, which will focus on topics related to the digital sector. The AWIEF Community is a digital platform and community focused on empowering women to achieve business success and economic power through provision of masterclass, e-learning, mentorship opportunities, networking events and more. The AWIEF-Canon masterclasses will be duly supported by the APO group and will leverage the already existing AWIEF community and network, in order to maximize the learning output for participants. 

Speaking about the new additions of the program, Mai Youssef, Corporate Communications and Marketing Services Director of Canon Middle East, Central and North Africa and Turkey said, “The outstanding response received for our Women Who Empower initiative goes to show the amount of female talent we have across our region. We wanted to extend the program further to support more women entrepreneurs by providing mentorship, guidance and skill-building opportunities. We are excited to collaborate with Transform8 and AWIEF to provide learning platforms for women that can benefit them in their entrepreneurial journey.”

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.