• The first professional player to ace the 14th hole of the Fire Course at Jumeirah Golf Estates will win a spot in the Aviv Clinics Golf Performance Programme
  • The programme enhances golf performance through hyperbaric oxygen therapy (HBOT) to enhance stamina, improve body strength and reduce pain 
  • Aviv Clinics are the title sponsor of the Aviv Dubai Championship, the penultimate event in the 2021 European Tour season, staged from November 11-14

Dubai, United Arab Emirates: Aviv Clinics today announced that at next week’s Aviv Dubai Championship, the first professional golfer that records a hole-in-one on the 14th hole of the Fire course at Jumeirah Golf Estates during the tournament will win a coveted spot in its Golf Performance Programme.

The programme runs for three-months and helps professional and amateur golfers alike improve their physical and mental performance, including focus, memory and attention, as well as accelerating physical recovery.

The Golf Performance Programme focuses on two key areas: the cognitive and physical benefits in golf.

The cognitive benefits include:

  • Improved hand/eye coordination
  • Improved attention and focus
  • Faster processing speed and decision making
  • Better mental clarity and patience.

The physical benefits help with:

  • Improved swing quality
  • Faster recovery and less physical fatigue and pain
  • Improved strength, mobility and stability
  • A prolonged professional career
  • Improved sleep quality.

Mike Frayne, CEO of Aviv Clinics Dubai, said: “Golf is a mind game that requires stamina. We created the Aviv Golf Performance Programme to help golfers improve their game, performance and shorten recovery time. Professionals might also be able to extend their careers.”

“It was developed by the Aviv team and Dr. Shai Efrati, the Director of Aviv’s Medical Advisory Board, using Hyperbaric Oxygen Therapy which triggers the self- regenerative mechanisms of the body. The protocol has been shown to enhance stamina, energy, improve body strength and reduce pain related inflammation.”

“It’s really exciting to welcome some of the best golfers in the world to Dubai for the penultimate week of the European Tour season. We are looking forward to the start of the tournament and we wish all players the best of luck for the week, and hopefully someone gets a hole-in-one on the 14th so they are able to experience our programme first hand!”

Aviv Clinics is the title sponsor of the US$1.5 million Aviv Dubai Championship that will be played on the Fire course at Jumeirah Golf Estates from November 11-14, preceding the final Rolex Series event of 2021, the DP World Tour Championship which will bring the curtain down on this year’s Race to Dubai on the neighbouring Earth course.

Players in those two events and the Aviv Dubai Championship will be aiming to secure their spot in the US$9 million DP World Tour Championship which will comprise the leading 50 available players on the Race to Dubai.

Aviv Clinics:

Aviv Clinics is the leader in the research and treatment of age-related cognitive and functional decline and novel applications of hyperbaric oxygen therapy (HBOT) to maximize human performance. Based on an exclusive partnership with the world’s largest hyperbaric medicine and research facility, the Sagol Center at Shamir Medical Center in Israel, Aviv is introducing a global network of clinics delivering the most effective evidence-based treatment of the aging process – the Aviv Medical Program. The three-month regimen designed to improve the aging process in healthy adults was developed on over a decade of research and more than 1,000 patients treated worldwide under the scientific leadership of Shai Efrati, M.D., Chair of Aviv Scientific’s Medical Advisory Board and Director of the Sagol Center.