Brands For Less recognized as ‘Heroes of the Pandemic’ for e-commerce excellence


In recognition of its unwavering dedication to customers and staff amid COVID-19 pandemic, Brands For Less, the flagship of BFL Group, has recently received ‘Heroes of the Pandemic’ award at the Transport and Logistics Middle East Awards 2021, under the E-Commerce category.

Despite tight competition with other well-known retail businesses in the Middle East, Brands For Less earned the award due to noteworthy accomplishments of its e-commerce platform amid the lockdown specifically and its consistent innovation. 

Toufic Kreidieh, Chief Executive Officer and Co-Founder, BFL Group, remarked: “We are truly honored to be recognized for our continuous efforts in setting a pace worth emulating for the retail industry’s transformation amid the pandemic. As a business, we are dedicated to providing the best for our consumers especially during these challenging times. As a team, we made sure that we work together in full unity to achieve our goal, no matter how difficult it seemed at first. The lockdown took a toll on many, and we knew that we needed to come up with innovative solutions so that customers can fulfill their shopping needs while making their health and safety their top priority.”

BFL Group has many physical stores across various countries, and the immediate revamp of its e-commerce platform enabled it to accommodate the needs of online shoppers. “The lockdown has spurred us to enhance our online business and embrace the emergence of e-commerce as a core part of the industry. Soon, we will be launching a 30,000 sqm warehouse facility dedicated to e-commerce,” Kreidieh added.

The Heroes of the Pandemic title is awarded to companies who displayed outstanding performance since the onset of COVID-19. Brands For Less won the award due to the exemplary treatment of its employees while ensuring customer satisfaction.

Prior to the COVID-19 outbreak, online shopping was already starting to gain traction across the world. Today, the transition to online has grown much more. According to a study, retail e-commerce in the Middle East has increased by 19.80 per cent. In the UAE alone, the sector grew by 56 per cent in 2020.