Doha Festival City Mall Hosts Second Retailer’s Event

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Counting down to the opening of Qatar’s largest mall, Doha Festival City brings together more than 200 retailer representatives for operational briefing.

Jeddah: Opening on the 5th April, Qatar’s largest mall hosted its second retailer’s event to bring together senior representatives from the prestigious local and international retail brands who will play a key role in bringing Qatar’s premier entertainment, retail and hospitality destination to life. More than 200 attendees were officially welcomed by Kareem Shamma, CEO of Bawabat Al-Shamal Real Estate Company and Trevor Hill, General Manager of Doha Festival City Mall, together with members of the Mall Management team.

The retailer’s event, which took place in the Mall’s impressive Centre Court introduced the teams of the 500+ retail brands that will be present in Doha Festival City – to build and  strengthen their partnership ahead of the Mall’s opening. An operational briefing from the Mall Management was also conducted which delivered important information on Mall policies and procedures and marketing plans in addition to security and safety requirements.

Commenting on the event, Trevor Hill, General Manager, Doha Festival City Mall said “The retailer’s event served as a great platform for us all to come together and join our efforts to create a one-of-a-kind mall with world-class experiences. As opening day approaches, we wanted to ensure we demonstrate how much we appreciate the efforts and support of all our stakeholders, including the Qatar Government, project construction teams, Al Daayen Municipality, our retailers and owners. It is critical for us to ensure the key stakeholders have strong relationships with us and are briefed on items such as mall operations and the marketing and communications strategy. Working hand in hand withour retail partners we are committed to listening to their feedback and continuously working with them to bring a world-class destination to Qatar that celebrates the best in entertainment, retail and hospitality .”

Doha Festival City Mall Management then introduced the retailers to their media partners, ELAN, who highlighted the world class opportunities available to retailers and brands within the Mall and answered all their queries related to the new technology being introduced within the mall. Google’s Go To Market Strategist Martin Grenier, was also present at the event and spoke as to “How Digital is Transforming the Retail Industry”, offering retailers insights on the role of digital media and the importance of technology and digital communications in today’s retail world.

“We were delighted to be asked by Doha Festival City to speak at the retailer’s event and offer insights on how digital media and technology can  enhance the customer’s experience. The fast paced digital age is continuously changing and retailers therefore have many new opportunities to support them.  Retailers at Doha Festival City will be able to embrace innovative technologies that will support them and their businesses.” said Martin Grenier.

Doha Festival City offers a comprehensive mix of entertainment, retail and hospitality options to explore and enjoy. The Mall will be home to more than 500 carefully selected international and local brands along with entertainment offerings and more than 100 F&B outlets delivered with exceptional level of service to offer guests a world-class experience.

About Doha Festival City:

Set to open its doors in Q2 2017, Doha Festival City celebrates the best in entertainment, retail and hospitality. With a gross building area the equivalent size of 94 football pitches, and a Gross Leasable Area of 244,000 sqm, the QAR 6.5 billion mixed-use development will include the biggest mall in Qatar and one of the largest entertainment and retail developments in the Gulf.

Bawabat Al-Shamal Real Estate Company WLL (known as BASREC), is the developer and owner of Doha Festival City. BASREC is a joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), AQAR Real Estates Development & Investment Company, and a private Qatari investor. Al-Futtaim Group Real Estate (AFGRE) will be the managers and operators of Doha Festival City, one of the region’s most unique entertainment, retail and hospitality offerings.

Doha Festival City is a destination with a world-class entertainment complex, and will be home to indoor and outdoor attractions unique to Qatar. This comprehensive mix of entertainment– from Qatar’s first VOX 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling is designed to appeal to all ages. In addition, Doha Festival City will delight visitors with four unique theme parks, including “Angry Birds World” – the first of its kind in the Middle East, “Snow Dunes” – Qatar’s first indoor snow park, “Juniverse” – an edutainment park for children that harnesses the power of dynamic learning and “Virtuocity” – created exclusively for teens and adults, the park delivers an immersive digital experience.

Currently home to IKEA which has been trading since 2013, Doha Festival City will have more than 500 carefully selected international and local brands, many of which will be making their Qatar debut. Easily accessible and offering 8,000 parking spaces, the project will also see the addition of a five-star hotel and convention center which will break ground in 2017, opening in 2018.