Customer safety and experience at the forefront of Festival City planning in the run up to launch

Doha: Doha Festival City, one of the largest leisure and retail developments in the Gulf, has announced that Teyseer Security has been awarded the contract for security services. Qatar based Teyseer Security is preparing to take control of the 670,000 sqm. building as Doha Festival City prepares to open its doors to the public in February 2017. Prior to the opening, the security company will allocate 70 dedicated security professionals to Doha Festival City, for the protection of all visitors and employees, with the guard force increasing to over 100 upon the mall opening.

The security officers will be trained to cover every security aspect within the mall, and will familiarise themselves with the overall offering, with the officers considered as an extension of the customer service team for the protection of visitors and employees.

Trevor Hill, General Manager, Doha Festival City Mall explains: “Our extensive consumer research has shown that one of the primary considerations for our visitors’ choice of shopping mall to visit, is for a safe and secure environment, which is just as relevant to their overall experience as the leisure, entertainment and retail offering. Teyseer Security has been appointed due to the customer service-focused manner in which they operate, and by adopting a customised response to meeting our security needs. Doha Festival City, with the help of Teyseer Security, will ensure customers feel protected, comfortable and at ease when they visit, at any time of the day or night.”

Teyseer Security is a pioneer in the security industry in Qatar having begun its operations in 1994 in Ras Laffan Industrial City. Over the years it has evolved in full adherence to the legal framework regulating security activity in Qatar, as well as consistently meeting the highest stakeholders’ expectations.

According to Zaher El Khatib, Business Development Manager, Teyseer Security: “Teyseer Security employs guards with exemplary backgrounds including the Armed Forces or Civil Defence, therefore, they are trustworthy, firm disciplinarians – dedicated to excellence and capable of professionally representing Doha Festival City. Our security staff will be well trained to create a risk-free environment, to carry out risk assessments in accordance to situations as they may arise and provide peace of mind to all visitors whilst they enjoy this new world-class destination. The 100-strong guard force and team of dedicated supervisors and CCTV operators will include Arabic speakers and female guards to ensure that visitors to Doha Festival City will feel completely at ease.”

Teyseer Security has a national footprint of contracts across wide-ranging clients’ organisations in both public and private sectors including commercial enterprises, healthcare, oil & gas and education. It designs and delivers fully-integrated security solutions to protect people, property and assets through electronic systems, CCTV, crowd and event security management, mobile patrols, risk assessment and consultancy.

The QAR 6.5 billion mixed-use Doha Festival City is set to become a top leisure, retail and entertainment destination of choice in the region. The security and safety of each and every visitor is of paramount importance to all those involved in the project. As well as employing world-class security services, Doha Festival City is in full compliance with the Ministry of Interior’s standards and requirements.

About Doha Festival City:

Set to open its doors in February 2017, Doha Festival City celebrates the best in leisure, retail and hospitality. With a gross building area the equivalent size of 94 football pitches, and a Gross Leasable Area of 244,000 sqm, the QAR 6.5 billion mixed-use development will include the biggest mall in Qatar and one of the largest leisure and retail developments in the Gulf.

Bawabat Al-Shamal Real Estate Company WLL (known as BASREC), is the developer and owner of Doha Festival City. BASREC is a joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), AQAR Real Estates Development & Investment Company, and a private Qatari investor. Al-Futtaim Group Real Estate (AFGRE) will be the managers and operators of Doha Festival City, one of the region’s most unique leisure, retail and hospitality offerings.

Doha Festival City is a leisure destination with a world-class entertainment complex, and will be home to indoor and outdoor attractions unique to Qatar. This comprehensive mix of entertainment and leisure – from Qatar’s first VOX 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling is designed to appeal to all ages. In addition, Doha Festival City will delight visitors with four unique theme parks, including “Angry Birds World” – the first of its kind in the Middle East, “Snow Dunes” – Qatar’s first indoor snow park, “Juniverse” – an edutainment park for children that harnesses the power of dynamic learning and “Virtuocity” – created exclusively for teens and adults, the park delivers an immersive digital experience.

Currently home to IKEA which has been trading since 2013, Doha Festival City will have more than 500 carefully selected international and local brands, many of which will be making their Qatar debut. Easily accessible and offering 8,000 parking spaces, the project will also see the addition of a five-star hotel and convention center which will break ground in 2017, opening in 2018.