Dubai Culture Showcases the Emirate’s Flourishing Arts and Culture Scene at World Travel Market London


Arabic calligraphy interpretation of the iconic Burj Khalifa on canvas created by talented Emirati artist

dubai-tourism-at-wtm-londonDubai, United Arab Emirates: Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated entity for culture, arts and heritage, wrapped up its showcase of Dubai’s flourishing culture, arts and heritage credentials at World Travel Market London in the United Kingdom. As part of the Emirates’ unified stand at the event and in collaboration with the Department of Tourism and Commerce Marketing (DTCM), the Authority featured a series of its creative initiatives which contribute to boosting the Emirate’s cultural scene.

His Excellency Saeed Al Nabouda, Acting Director General of Dubai Culture & Arts Authority, said: “As the leading global event for the travel industry, World Travel Market London represented a great opportunity to enhance awareness of Dubai’s cultural identity and help to drive its creative economy. By joining forces with DCTM and other government organizations, we presented the Emirate’s rich and authentic national heritage as will soon be represented at the Etihad Museum — one of the key landmarks at the heart of the Dubai visitor experience and helping to transform the city into an open-air museum.”

A modern Arabic calligraphy interpretation of the iconic Burj Khalifa on canvas engaged the crowds with a creative expression of the best of Arabic art, uniquely commissioned for the event by Emirati Artist Ahmed Al Hosani. The artist was chosen as UAE representative for his strong artistic capabilities, which have achieved awards with several UAE and international art competitions.

National heritage was a central focus of Dubai Culture’s presence at the event, as it made its first overseas announcement of the Etihad Museum. At World Travel Market London, the Authority highlighted how the museum presents experience-driven exhibitions, interactive programmes and educational initiatives that explore the chronology of events which culminated in the formation of the Union of the Emirates. Through interactive exhibits and learning programmes, Etihad Museum tells the story of the Union’s creation from the perspective of the country’s leaders.

Staged annually in London, the World Travel Market London offers a diverse range of destinations and industry sectors to UK and international travel professionals, and is a vibrant must-attend business-to-business event. It provides a unique opportunity for the global travel trade to meet, network, negotiate and conduct business.

Dubai Culture is instrumental in establishing Dubai as a global centre for creativity and enhancing the city’s cultural identity. Dubai Culture promotes creative exchange, drives artistic innovation and aims to showcase the strong role that the cultural scene plays in driving tourism, a core economic sector for the city.

About Dubai Culture & Arts Authority:

The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in order to drive the growth of the city’s artistic and cultural landscape. The Authority has grown to play a major role in the realization of the Dubai Plan 2021, to highlight Dubai as a thriving capital for creative industries and further embed the Emirate’s credentials as a city of happy, creative and empowered people.

As part of its mandate, Dubai Culture has several initiatives that are focused on strengthening both the historic and modern cultural fabric of Dubai, including Dubai Art Season – the city’s premier umbrella arts initiative which kicks off with Emirates Airline Festival of Literature and encompasses Art Week including Art Dubai, Design Days Dubai, and SIKKA Art Fair, Middle East Film & Comic Con, SIKKA Art Fair – an annual event aimed at promoting Emirati and local artists in the UAE and the wider GCC region, Dubai Festival for Youth Theatre – an annual festival that fosters the art of theatre in the UAE and that is celebrating its 10th anniversary in 2016, and Dubai Next – a dynamic platform that aims to showcase the Emirate’s cultural ethos and its vibrant creative scene on the global stage.

The Authority’s other key initiatives include Creatopia ( – the nation’s first government empowered virtual community that guides and nurtures the creative culture of the nation and provides a platform of information and opportunities that lead to exposure and personal growth.

Dubai Culture also plays a leading role in support of the UAE National Strategy for Reading 2026, in particular by undertaking a major refurbishment of all Dubai Public Library branches to transform them into state-of-art cultural and artistic hubs. Across all of its branches, Dubai Public Library also provides children and young adults with a range of educational and entertaining activities that encourage the use of its facilities. The ‘Our Summer is Filled with Culture & Arts Programme’ is a Dubai Public Library initiative which complements the UAE National Reading Strategy, with its activities open to all age groups, and which revolve around four key themes: happiness, reading, family and the future.

The Authority also manages more than 17 heritage sites across the Emirate, and is a key government stakeholder in the development of the Dubai Historical District. As the custodian Authority of Dubai’s museum sector, Dubai Culture will officially launch Etihad Museum and in December 2016. The museum will provide platform to encourage cultural exchange and to connect Emirati youth with their culture and history. As part of the Authority mandate to support Dubai’s vision of becoming the focal point of diverse cultural exchange (regionally & globally), the museums will play a catalyst role in preserving Emirati Heritage.