Dur Hospitality Company Relaunches Makarem Ajyad Makkah after Full-Scale Revamp Taking Hospitality in Makkah to the Next Level

23

Dur Hospitality has unveiled a new version of Makarem Ajyad Makkah Hotel, by the leading spiritual tourism hotel brand Makarem, after completing a full renovation that involved all rooms, suites, and facilities. The hotel renovation stems from Dur Hospitality’s strategy to improve the hospitality experience in the holy city of Makkah by reflecting international hospitality standards while enriching the spiritual experience of Hajj and Umrah pilgrims through advanced services.

The new, enhanced Makarem Ajyad Makkah corresponds to the heritage of the Makarem brand as a pioneer in serving pilgrims for decades, capitalizing on experience, know-how, and technology in serving visitors of the holy cities during their spiritual journey through a seamless approach that infuses affluent accommodation with authentic hospitality.

CEO of Dur Hospitality, Mr. Sultan Al-Otaibi, indicated that the relaunch of Makarem Ajyad Makkah confirms that the company’s approach seeking constant development has not been impacted by the repercussions of the post-pandemic reality. “This development reveals our confidence in the resilience and the ability of Saudi tourism in general and religious tourism in particular to recuperate. This has been confirmed through the return of inbound visitors following the directives of the Kingdom’s astute leadership.”

Al-Otaibi added: “The full renovation of Makarem Ajyad Makkah reflects the developmental approach Dur has led as the owner and developer of the project. It also represents Dur’s ambitious strategy to advance hospitality across the Kingdom, especially in the holy cities to which our government gives special care as they are recognized by Saudi Vision 2030 through its strategic goal of increasing the number of pilgrims to 30 million by 2030. For that, Dur Hospitality is committed to supporting the Kingdom’s growth and development through products such as Makarem Ajyad Makkah and its excellent Saudi hospitality brands that meet world-class standards, combining the authenticity of Saudi heritage with the richness and the latest advancement of this industry, in service of pilgrims and guests of the holy cities visiting from around the world. With its full suite of advanced services, Makarem Ajyad Makkah is considered the perfect accommodation option in Makkah, located only a short distance from the Holy Mosque.”

Commenting on the occasion, President of Hotel Operations at Dur Hospitality, Mr. Hassan Al Ahdab, stated, “The most significant part of the full-scale modernization of Makarem Ajyad is prioritizing advanced technology and integrating it into all areas of management, keeping pace with global hospitality trends in this regard, especially following the new normal impacting various aspects of living including health and social interactions and necessitating the adoption of the highest safety standards. Moreover, this complements the polished style adopted during the full-scale renovation process across all the hotel’s suites and facilities to the very detail. Additionally, the renovation of the hotel’s suites which targets Hajj and Umrah performers from Saudi Arabia and the GCC, as well as the addition of a grab and go store and a restaurant for large groups, serves our strategy to attract more visitors and tourists, particularly pilgrims, contributing to realizing the goals of Saudi Vision 2030.”

Situated at the heart of the holy city of Makkah, Makarem Ajyad Makkah is within a short walking distance from the Holy Mosque and the Makkah Clock Royal Tower. Designed with wide-open spaces and comfortable facilities, the hotel offers exceptional services for all guests from various groups, especially Hajj and Umrah pilgrims, who can enjoy a remarkable mix of authentic Saudi hospitality and contemporary hospitality standards as the hotel includes a spacious prayer room and boasts an elegant restaurant and a café in the main hall, in addition to a vast library, and a shop selling Hajj and Umrah supplies and snacks.