23 categories honor the greatest and most effective marketing campaigns in the region
Dubai, United Arab Emirates: The eighth edition of the MENA Effie Awards (Effies) is set to take place on November 9, 2016, in the opulent settings of the Pavilion, Armani Hotel Dubai. More than 1,500 people, including many of the best marketers in the Middle East, are anticipated to attend this year’s ceremony, which honours the greatest and most effective marketing campaigns in the region.
With significant interest in this year’s awards, the organizers received a total of 850 entries, 40 percent of which were shortlisted, with judges selecting winners across November 6 and 7. This year will see a total of 23 categories hosted for entrants, including new categories for branded content, seasonal marketing and healthcare. All categories will fall under three umbrellas: 13 under ‘Product and Service’, nine under ‘Specialty’ and one under ‘Shopper Marketing’.
Alexandre Hawari, Co-CEO of Mediaquest, said: “We are delighted that our organization of this year’s annual MENA Effie Awards has yielded a team of distinguished figures participating as judges. The high quality of the panel means that this year’s Effie winners will have the kudos of their campaign coming from some of the guiding lights of the marketing world.”
The MENA Effie Awards have a widespread reputation as one of the most important and prestigious awards programs in the region’s marketing calendar. The event focuses on honouring marketing ideas that achieve the best results. The awards were first established in 2009 with the aim of establishing the gold standard of regional creative marketing brilliance.
About Effie Worldwide:
Effie Worldwide is a 501 (c)(3) nonprofit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent awards in the industry and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Positive Change Effie, the North America Effie, the Euro Effie, the Middle East / North Africa Effie, the Asia Pacific Effie, the Latin America Effie and more than 40 national Effie programs.
Mediaquest is one of the region’s largest, most successful and most influential privately-owned publishing and events companies. Established in 1997, Mediaquest’s mission is to inform, educate and entertain audiences across the MENA region, thereby building bridges between the Arab world and the West. Mediaquest generates a combined online and offline portfolio of more than 20 titles, covering marketing, communications, women’s interests, lifestyle, entertainment and automotive. Reputed brands include: Marie Claire Arabia, Haya Magazine and Kippreport, as well as the highly regarded business-to-business titles: Trends Magazine, Gulf Marketing Review, Saneou Al Hadath, Arabies and Communicate. Mediaquest’s dedicated Dotmena network hosts 75 premium websites that attract more than 41 million unique visitors each month. Mediaquest creates, project manages, and delivers some of the region’s best-known industry events, including the Effie MENA Awards, Arab Luxury World, TOP CEO, Marketing to Women Conference, Festival of Media and Shoes First.