SushiArt set to offer contemporary dining experience to new First Avenue mall shoppers

  • Upscale sushi ‘concept’ broadens eat-out options for trendy diners
  • Three in five UAE diners eat out at least once weekly
  • Premium, fast-casual segment growing faster than any other food category

first-avenue-logoDubai, UAE: SushiArt, Europe’s most popular fast-casual sushi restaurant, is set to open in Motor City’s new mall, First Avenue, offering shoppers a beautiful, quality dining experience in one of Dubai’s most exciting suburban quarters.

SushiArt will be among 15 casual dining restaurants at First Avenue, meeting rising demand for places to eat from the local community, as well as from families, business travellers, shoppers and tourists who will visit the mall and hotel.

The new restaurant will span 1,600sq/ft. SushiArt‘s unique menu, refined and perfected by a team of high-profile chefs, impressed sushi enthusiasts in Europe before opening its first Dubai outlet in DIFC in 2013. It now has four outlets across the country, as well as expansion plans for the GCC region. SushiArt is designed as a concept restaurant, with eat-in and online delivery options for home and office. The restaurant’s contemporary design and Japanese-themed menu is beautifully curated to appeal to professionals and discerning sushi lovers looking for higher quality sushi, sashimi, and maki. SushiArt employs more than 100 staff in the UAE with a focus on customer service.

Industry analysts say the premium, fast-casual restaurant concept is growing faster than any other segment in the food sector in the UAE. A recent survey, carried out in the UAE by the global professional services firm, KPMG, shows that casual dining restaurants are the most popular food and beverage choices. Over three-fifths of people in the UAE eat out at least once weekly, with an average spend of AED120 per person, according to the survey. Some 60% of diners are willing to travel for more than 20 minutes for the right food experience.

Nadim Majdalani, Business Development Director at eathos, said: “First Avenue was the right fit for SushiArt. In Motor City, the profile of the local community fits our customer profile – educated professionals who lead busy lives and want a different, convenient and premium dining experience. As well as that, there is demand for higher quality sushi, served with beauty and taste in mind. We are looking forward to welcoming diners to SushiArt at First Avenue.”

Dr Ramy Moussly, ATDI General Manager, said SushiArt is well aligned with First Avenue’s brand values.

“SushiArt was a natural fit for us,” said Dr Moussly. “Consumers in Dubai are shifting their dining preferences towards more modern, premium, casual and social experiences. They want variety, convenience and quality. SushiArt provides all that. And, First Avenue, as a mall and hotel development, is differentiated by our motoring theme, variety of retail, hospitality and leisure options, and location at the heart of a new growth corridor in Dubai,” he said.

About First Avenue:

First Avenue, located in Dubai’s Motor City, is designed as an environmentally friendly, contemporary, European-style mall, with an indoor-outdoor boulevard and Arabesque influences. It will be a social and retail hub, with a distinct automotive and lifestyle theme. The two-storey development stretches across 500,000sq/ft, with a one-kilometre roadway linking each end. First Avenue is strategically sited in a rapidly growing suburban area of Dubai, close to Sports City, Arabian Ranches, Al Barari, Silicon Oasis, Nshama, Mudon, Studio City and Dubai Production City. It is a short drive from Maktoum International Airport and the Expo 2020 site. The area is rich in facilities like parks, schools and swimming pools. The development is located at Dubai Autodrome which is open throughout the year offering indoor and outdoor karting, a racing experience and a laserdrome. Dubai Autodrome is a world-class motorsport facility, with national and international races and suites for corporate hospitality.

About eathos:

Eathos is a highly specialised restaurant operator, headquartered in Dubai, offering local and international owners and franchisors unrivalled access to patrons across the growing population markets of Middle East, North Africa and Turkey (MENAT). eathos believes that the region’s dynamic food and beverage sector presents a wide range of opportunities for the right brands with an innovative edge. A passion for serving exceptional food makes eathos the perfect franchisee partner to launch, develop and revitalise successful dining concepts to provide guests with an impeccable dining experience.