Emirates Motor Company ramps up digital transformation for Mercedes-Benz customer care in Abu Dhabi

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  • The authorised general distributor for Mercedes-Benz to open short-term pop-up stands across Abu Dhabi malls to offer seamless experiences for customers 
  • The Pop-up stands to help customers explore the automaker’s unique after-market services

Emirates Motor Company (EMC), the authorised general distributor for Mercedes-Benz in Abu Dhabi, is opening several short-term pop-up stands in select malls across Abu Dhabi to inform people about the after-market services from Mercedez-Benz including the ‘Mercedes me Adapter’ software, the ‘Mercedes me Connect’ app, and the E-commerce website.

As part of its 30-days campaign to approach customers, EMC’s pop-up stand will be set up at the Yas Mall from November 1-10, followed by Dalma Mall from November 15 – 25, and lastly in Al Ain, at Jimmi Mall from November 30- December 10. The general distributor will be offering customers with out-of-warranty vehicles of models 2002 to 2018 free installation of the Mercedes me Adapter, and to owners of 2019 and 2020 models a free activation of the Mercedes me Connect application.

The Mercedes me Adapter will be inserted into the diagnostic socket of the vehicle and subsequently connects to the driver’s smartphone by Bluetooth, allowing the device to read out information from the vehicle about the current vehicle status, such as fuel level, mileage, parking location and time. A range of safety, service and mobility functions can be used via the Mercedes me Adapter app. 

The app offers Mercedes-Benz owners various functions from four central areas: my vehicle, mobility, statistics and service. It automatically informs the customer when a service is due, allowing customers to book an appointment online via the app or email, or by dialling the 24-hour phone hotline.

The me Adapter application allows customers to check the health of their vehicle, records the owner’s driving behaviour and generates an automated driver ‘score’. In addition to features on everyday topics such as parking, refueling and navigation, the Mercedes me app also provides a ‘Parked Vehicle Locator’, which is automatically activated at the end of each journey to record its location. 

“The Mercedes-Benz brand focuses on the changing customer requirements of the digital age. Customers should be offered a seamless and convenient luxury experience whenever they are in contact with Mercedes-Benz – regardless of the time, place or channel they are using. That is why Mercedes-Benz is seamlessly blending its physical retail element with digital channels and is employing innovative store and location concepts,” said Mohammad Ghazi Al Momani, General Manager at Emirates Motor Company

Emirates Motor Company is also promoting its E-commerce site throughout its mall activation. Customers in Abu Dhabi can now purchase a new Mercedes-Benz car directly from the comfort of their own home using the E-commerce website from Emirates Motor Company (EMC), allowing them to schedule test drives, reserve a vehicle to purchase and much more, around the clock and at the touch of a button.

Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, with its pioneering innovations, the company aspires to be a leader in the fields of connectivity, automated driving and alternative powertrains. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me, as well as the smart brand and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019, it sold nearly 2.4 million passenger cars and more than 438,000 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing its global battery production network on three continents. Sustainable practice plays a decisive role in both business segments. To the company, sustainability means creating lasting value for all stakeholders: customers, employees, investors, business partners and society as a whole. The basis for this is Daimler’s sustainable business strategy. In this, the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

About Emirates Motor Company:

As the flagship company of ALFAHIM Group, Emirates Motor Company (EMC) – Mercedes-Benz General Authorized Distributor in the Emirate of Abu Dhabi since 1962, symbolizes the phenomenal growth and success the group has achieved.

In true Mercedes-Benz tradition, EMC continuously strives for customer satisfaction and excellence. EMC markets, distributes and services Mercedes-Benz vehicles, from luxury saloons through EMC Passenger Cars to the largest trucks from EMC Commercial Vehicles, providing quality service by certified experts. Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops.

About ALFAHIM Group:

ALFAHIM Group is one of the UAE’s most successful family businesses. Based in Abu Dhabi, the conglomerate has played an intrinsic role in the development of the country’s progressive economy, and continues to harness its assets to deliver on a clearly defined mission: To remain a leading sustainable group of companies providing prosperity for future generations across multiple industries. Through its portfolio of companies across the automotive, real estate, energy and travel sectors, the group is a key contributor to Abu Dhabi’s Economic Vision 2030 leading to a more sustainable and diversified economy.