Explore Ibn Battuta Mall like never-before in newly-launched AR walking tour


Dubai, UAE: Ibn Battuta Mall, the world’s largest themed mall and architectural wonder by Nakheel Malls, is inviting residents and tourists to walk in the legendary explorer’s footsteps  in a brand new and limited time expedition starting 18 March. Accompanied by a tour guide, mall visitors will embark on an experiential journey complete with Augmented Reality (AR) filters waiting to be unlocked on Instagram.

Visitors can head to Ibn Battuta Mall and enjoy free AR walking tours with a real-life avatar of Ibn Battuta who will interact with children and tell tales from the past, as they visit  six different country-themed courts to learn more about the Moroccan traveller’s journeys throughout his lifetime. 

An interactive and educational experience for the whole family, the  walking tour also includes six AR filters inspired by the world traveller, each representing the courts’ unique features – a roaring lion in Andalusian Court, a phoenix in Egypt Court, an elephant in India Court and a dragon in China Court. Additionally, the mall introduced a Pharaoh make-up face filter and a traditional Indian make-up face filter for families and friends to play with as they shop and dine. 

Visitors can also win exciting prizes when sharing their experience on social media.

The free tours will take place on weekends (Thursdays-Saturdays) starting 18 March until 3 April at 3pm, 5pm and 7pm, and visitors can book their slots online.

Safety regulations will be in place. 

Event: Visit Ibn Battuta Mall and learn all about the explorer’s journey through an Augmented Reality tour with a real-life avatar of Ibn Battuta. Tour includes six AR filters inspired by the world traveller that can be accessed on Instagram.

When: Weekends (Thursdays-Saturdays) starting 18 March till 3 April

Time: 3pm, 5pm and 7pm

How to register: Book on the website at https://bit.ly/3bVjyC5

Cost: Free of charge

About Ibn Battuta Mall:

Ibn Battuta Mall, is the world’s largest themed mall, attracting more than 21 million visitors a year. Opened in 2005, the mall highlights the travel experiences of legendary 14th Century Arabian explorer Ibn Battuta thorough six themed travel zones – China Court, India Court, Persia Court, Egypt Court, Tunisia Court and Andalusia Court – reflecting the most influential places he visited during his global journey of discovery and exploration.

At Ibn Battuta Mall, shopping, dining and entertainment blend with history, culture and a story of remarkable adventure. The mall currently offers more than 400 retail, dining and entertainment outlets, two food courts, a 21-screen Novo cinema, a Carrefour hypermarket, Sky Zone indoor trampoline park, Switch Bowling and Fun City, over 4,500 parking spaces. It is directly connected to the Ibn Battuta Mall Metro station and the Premier Inn Ibn Battuta Mall hotel, with the Avani Ibn Battuta hotel two minutes’ walk away.  Ibn Battuta Mall is open from 10 am to 10 pm daily. Call 04 390 9999, visit www.ibnbattuta.com or follow @ibnbattutamall for updates.

About Nakheel Malls:

Nakheel Malls owns and operates a diverse range of world-class retail experiences with a distinct portfolio of iconic lifestyle, shopping, dining and entertainment destinations across Dubai. Its strong heritage has been a driving force behind its well-established footprint, which spans 1.4 million square metres of gross leasable space. Nakheel Malls’ 14 developments and 5,000 retailers together shape the lifestyle of 90 million customers every year.

The Palm Jumeirah – Nakheel’s award-winning, world-famous landmark and a symbol of the UAE’s ambition and creativity – is home to The View at The Palm, Nakheel Mall, Golden Mile Galleria, The Pointe, the world’s largest fountain The Palm Fountain, Club Vista Mare, Palm West Beach and The Palm Monorail, a celebration of enhanced lifestyle experiences for residents and tourists alike. Its exclusive franchise includes gourmet food hall concept Depachika. 

Nakheel Malls’ expanding portfolio is a testament to its creative spirit that reflects people’s aspirations. It includes distinguished, large-scale shopping centres such as Ibn Battuta Mall, Dragon Mart (which launched its e-commerce platform in partnership with DP World in 2020), the Pavilion Community Centres located across six Nakheel residential communities and waterfront trading hub Souk Al Marfa, in partnership with DP World. Upcoming projects include Souk Warsan and Circle Mall.

Nakheel Malls is the retail arm of world-leading master developer Nakheel.