On-ground activation with daily fun-filled activities from 1 to 30 July
Dubai, UAE: Ibn Battuta Mall is inviting visitors this Dubai Summer Surprises (DSS) to step into the world of legendary cat and mouse duo, Tom and Jerry, at the Tom and Jerry Cheese Town Experience. The number 1 viewed cartoon in the UAE will deliver a 30-day, on-ground activation featuring daily activities from 1 to 30 July from 12:00 noon to 9:00pm.
The Tom and Jerry Cheese Town Experience, brought to you by Ibn Battuta Mall in partnership with Warner Bros. Consumer Products EMEA (WBCP EMEA) and its Middle East licensing agent, Shooting Stars as well as EventBox, aims to engage fans by bringing their childhood memories to life. Tom and Jerry is a 7-time Oscar Award winning duo and has carved a reputation as an all-time favourite for people of all ages.
The Cheese Town, at Ibn Battuta Mall’s India Court, will wow Tom and Jerry fans through an engaging history and evolution feature with original artwork, sculptures, meet and greets, photo opportunities and live music.
Journey through the cat and mouse duo’s universe and discover famous areas as seen in the cartoons such as The Kitchen Illusion Space, The Interactive Study, The Living Room Illusion and Jerry’s Home as well as a mini expo and art gallery. Plus, visitors will have the chance to meet Tom and Jerry through a unique meet and greet opportunity every weekend until 30 July. Tom and Jerry clips will be displayed on a large screen while a live mini orchestra plays the music and sound effects to the iconic cartoons with six performances daily, from 1 to 10 July between 1:30pm and 8:30pm.
Michael Beverly, General Manager at Ibn Battuta said: “We are delighted to partner with Warner Bros. to host the classic Tom and Jerry Experience during the highly anticipated DSS festival, when families will be spending more time together and enjoying the summer holidays. We look forward to welcoming residents and tourists to join us in experiencing an endless variety of live performances, in-mall entertainment and shopping offers all summer long.”
“The appetite for Tom and Jerry, one of our truly timeless and favorite brands, proves that our cat and mouse frenemies appeal to an audience of all ages. We are excited to partner with Ibn Battuta Mall, Shooting Stars and EventBox to bring a unique experience with the Tom and Jerry Cheese Town to the UAE.” said Francois Simonetta, VP Agents Markets, EMEA Warner Bros. Consumer Products.
ABOUT IBN BATTUTA MALL:
Ibn Battuta Mall, is the world’s largest themed mall, attracting more than 21 million visitors a year. Opened in 2005, the mall highlights the travel experiences of legendary 14th Century Arabian explorer Ibn Battuta thorough six themed travel zones – China Court, India Court, Persia Court, Egypt Court, Tunisia Court and Andalusia Court – reflecting the most influential places he visited during his global journey of discovery and exploration.At Ibn Battuta Mall, shopping, dining and entertainment blend with history, culture and a story of remarkable adventure. The mall currently offers more than 400 retail, dining and entertainment outlets, two food courts, a 21-screen Novo cinema, a Carrefour hypermarket, Sky Zone indoor trampoline park, Switch Bowling and Fun City, over 4,500 parking spaces. It is directly connected to the Ibn Battuta Mall Metro station and the Premier Inn Ibn Battuta Mall hotel, with the Avani Ibn Battuta hotel two minutes’ walk away. Ibn Battuta Mall is open from 10 am to 10 pm daily. Call 04 390 9999, visit www.ibnbattuta.com or follow @ibnbattutamall for updates.
ABOUT WARNER BROS. CONSUMER PRODUCTS:
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.