First ever all day shoes event hits the Middle East


Brought to you by Marie Claire Arabia in partnership with Level Shoes!

shoes-first-logoDUBAI, UAE: This October Marie Claire Arabia is getting dressed SHOES FIRST™. Embarking on a multi-dimensional celebration of shoes, considered by many women to be the most important part of any outfit, the title has partnered with Level Shoes, the leading destination for footwear in the Middle East to offer an unforgettable shopping experience.

Marie Claire first introduced the SHOES FIRST program in October 2013, inspired by MC US’ Creative Director Nina Garcia’s philosophy of dressing from the shoes up. “Crazy? Maybe. But to me, it’s the best place to start if you want to feel confident all day long. […] shoes really are an indicator of your mood, your style, and your personality.” Since then, it has expanded internationally to 12 editions, reaching 22 million women worldwide across print and digital channels in USA, UK, Australia, Czech Republic, Hungary, Italy, Korea, Romania, Russia, Spain, Thailand, and Ukraine, and now KSA and Lower Gulf.

On October 29, join us at Level Shoes where you’ll experience an eventful day:

  • MCA’s fashion expert will host a style session, discussing the latest shoe trends, colour coordination tips, and answering your questions.
  • Play and win prizes ranging from shoes to spa vouchers and much more.

To add, guests will have the opportunity to become the owner of a one of a kind pair of crystal encrusted sandals, designed by Guiseppe Zanotti for Marie Claire Arabia.  The shoes will be on display at Level Shoes and open for bidding to Shoes First enthusiasts. All proceeds will go to Al Jalila foundation.

I’m like a psychologist; I can discover the panther inside a woman and then, boosh! I can give her power!” – Guiseppe Zanotti

About Mediaquest:

Mediaquest is one of the region’s largest, most successful and most influential privately-owned publishing and events companies. Established in 1997, Mediaquest’s mission is to inform, educate and entertain audiences across the MENA region, thereby building bridges between the Arab world and the West. Mediaquest generates a combined online and offline portfolio of more than 20 titles, covering marketing, communications, women’s interests, lifestyle, entertainment and automotive. Reputed brands include: Marie Claire Arabia, Haya Magazine and Kippreport, as well as the highly regarded business-to-business titles: Trends Magazine, Gulf Marketing Review, Saneou Al Hadath, Arabies and Communicate. Mediaquest’s dedicated Dotmena network hosts 75 premium websites that attract more than 41 million unique visitors each month. Mediaquest creates, project manages and delivers some of the region’s best-known industry events, including the Effie MENA Awards, Arab Luxury World, TOP CEO, Marketing to Women Conference, Festival of Media and Shoes First.