Fitbit surprises mall visitors with a ‘Fitness Flash Mob’ and encourages residents to join the Dubai Fitness Challenge


As the official health and wellness partner of the Dubai Fitness Challenge, Fitbit organized an energetic group fitness activation at the City Centre Deira in association with Dubai Festival and Retail establishment to help raise awareness and participation for the sixth edition of the 30×30 challenge. 

Fitbit, now a part of Google family, has returned as the Official Health and Wellness Partner of the sixth edition of Dubai Fitness Challenge (DFC) 2022, which will include a month-long calendar of physical events, sports, and health and wellness activities that will take place across the city from this weekend – 29 October – 27 November 2022.

Fitbit is calling on the residents of Dubai to take part in the Dubai Fitness Challenge and to incorporate at least  30 minutes of fitness activity in their daily routine. To kick off this year’s edition with a thump,  yesterday, Fitbit organized a ‘Fitness Flash Mob’ at City Centre Deira in the heart of Dubai in association with DANS ME – a Dubai based multi-purpose dance school that teaches established dance forms and dance for fitness purposes. The specially curated ‘Fitness Flash Mob’ included a variety of different fitness routines such as zumba, aerobics and power bhangra and comprised over a 100 dancers from xx nationalities who energized and encouraged fellow mall-goers to join in and kick start their fitness and wellness journeys. The entire dance crew from DANS ME that participated in the fitness flash mob, were wearing the newly launched Fitbit Inspire 3 fitness tracker, and have been using the wearable to track their fitness activity.

Commenting on the Fitness Flash Mob, Prateek Kewalramani, Head of Marketing, Fitbit – MEA at Google said, “As a part of our partnership with DFC this year, we are introducing a multi-level fitness area at the Kite Beach Fitness Village where each floor will be dedicated to different styles of fitness including the popular Fitbit Rebounder. This DFC, we would like to encourage residents to try out different forms of fitness routines such as dance fitness and provide the required guidance and motivation to successfully hit the 30 minutes activity goal each day.”