A #FraserCares initiative, ‘Remembering Kindness’ invites the public to thank everyday heroes for their acts of kindness and reward them with stays at more than 140 properties across 70 cities worldwide
Frasers Hospitality launches ‘Remembering Kindness’, a global campaignto share #OurThousandThanks.
Singapore: Frasers Hospitality, a member of Frasers Property Group, has today launched ‘Remembering Kindness’, a global campaign offering more than 1,000 room nights to celebrate kindness within the community and recognise those who have gone above and beyond to help others in times of need.
Launched as part of the #FraserCares initiative, the campaign creates a platform for members of the public, from all walks of life, to come forward and share their stories of individuals – or ‘Kindness Heroes’ – who have done extraordinary acts, whether big or small, for the benefit of others.
Selected ‘Kindness Heroes’ will then have the opportunity to experience a two-nights’ complimentary stay at one of the Gold-Standard Fraser Collection of serviced and hotel residences, and boutique hotels in Asia, Australia, Europe, the Middle East and Africa. “We have all heard and witnessed stories of kindness emerging amidst these challenging times. Providing a platform to document these stories, so that these can be shared, remembered, and celebrated, makes a powerful reminder to the different ways a single act of kindness can touch the lives of many others. This is just our little way to give back to the community, especially during this season of giving as we round off a difficult year,” said Mr Koh Teck Chuan, CEO of Frasers Hospitality.
Frasers Hospitality offers guests safe and hygienic serviced accommodation, hotel residences as well as boutique hotels. As part of the Group’s #FraserCares commitment, and in accordance with guidelines from the World Health Organization, globally certified levels of protocol are in place, in addition to a comprehensive cleaning and disinfection verification programme with globally recognised inspection and certification company SGS.
To participate in the ‘Remembering Kindness’ campaign, the public can nominate an individual who has performed an act of kindness toward another or in their community. All nominations must be received via the platform’s online submission form by no later than 11:59pm (UTC+8) on 15th January 2021. Nominated heroes will be judged based on the most deserving stories. The complimentary stay is valid till 31st December 2021, subject to each property’s respective Terms & Conditions.
A globally awarded hospitality group recognised as ‘World’s Leading Serviced Apartment Brand’ for the seventh consecutive year at World Travel Awards 2020, Frasers Hospitality’s portfolio stands at more than 140 properties across 70 cities worldwide. The ‘Remembering Kindness’ campaign offers the opportunity for winners to experience the Gold-Standard Fraser Collection of serviced and hotel residences, and boutique hotels once travel restrictions are lifted.
About Frasers Property Limited:
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multi-national developer-owner-operator of real estate products and services across the property value chain. Listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore, the Group has total assets of approximately S$38.7 billion as at 30 September 2020. Frasers Property’s multi-national businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 70 cities and 20 countries across Asia, Australia, Europe, the Middle East and Africa. Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.
The Group is unified by its commitment to deliver enriching and memorable experiences to customers and stakeholders, leveraging its people, knowledge and capabilities from across markets to deliver value in its multiple asset classes.
About Frasers Hospitality:
Frasers Hospitality, a member of Frasers Property Group, celebrates 22 years of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across Asia, Australia, Europe, the Middle East and Africa.
Growing from two properties in Singapore to more than 140 properties in over 70 cities, Frasers Hospitality is now one of the world’s largest and fastest-growing providers of serviced and hotel residences. Conceived with the lifestyle preferences of today’s discerning business and leisure travellers in mind, the global hospitality operator has three Gold-Standard serviced residences offerings – Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel du Vin.
With a remarkable list of accolades and awards as recognition of its success, Frasers Hospitality remains committed to anticipating and exceeding the evolving needs of executive travellers with continuous innovation and intuitive service, creating a second home for guests where staff feel like family and residents feel like community.