GELLIFY explores revolutionizing open banking with AI

Michele Giordani_Managing Partner and Founder at GELLIFY

Dubai, United Arab Emirates:  GELLIFY, an international startup hub that supports organizations with advisory services and advanced technology, will explore the driving forces across the Fintech space and its role in the payment sector. On Sunday 6 December at 3:45pm at the GITEX AI Arena, Michele Giordani, Managing Partner & Founder @GELLIFY will be among the panellists at the GITEX conference to delve into the aspects of AI enabling banks to better connect and personalize customer service. 

With the UAE being home to 23 local and 26 multinational banking institutions, open banking technology puts control back in the hands of the consumer whether to share their financial information through third-party applications. The panel will discuss how to better streamline functionality of the payment system and integrate technology into the offerings of financial services companies to serve people better.

GELLIFY is the official innovation partner of GITEX Future Stars.  A leader in innovation, its company senior executives will be alongside founders, investors, and leaders of the worldwide startup ecosystem during the event to offer mentorship and demonstrate expertise in the industry.

To attend the event and learn more about GELLIFY’s presence at GITEX, please visit:  


GELLIFY is an innovation platform that connects high-tech B2B startups with organizations to innovate their processes, products and business models. Headquartered in Italy with offices in Spain and the UAE, the company’s success banks on its unique model, which infuses businesses with the latest technologies from B2B startups and GELLIFY capabilities. GELLIFY brings startups from their embryonic ‘air’ or ‘liquid’ state to a reliable and scalable ‘solid’ state using its unique ‘GELLIFICATION’ growth program. This growth is funded through smart investments supplied by GELLIFY and its co-investors. GELLIFY has also built a community called ‘EXPLORE’ where entrepreneurs, innovators and professionals can connect on any digital device. Through the app, available for download from App Store and Google Playstore, participants can engage in phygital (physical and digital) experiences, take part in events, and infuse their businesses with the latest technologies from startups and GELLIFY capabilities.  

GELLIFY comprises three business units: (1) GELLIFY for Startups, which provides more comprehensive services than mentorships and basic services that are typical of incubators through its ‘gellification’ program; (2) GELLIFY for Companies, which provides open innovation services used to design and implement digital transformation of small businesses and large corporations; and (3) GELLIFY for Investors, which provides investment advisory services and the management of a GELLIFY investment fund on selected innovative B2B tech startups.