GELLIFY presents UAE innovation leaders at ‘Corporate Entrepreneurship’ event on Nov 9 and 11


Two-day virtual event will explore when entrepreneurial initiatives can be enabled within an organization and generate new business 

Massimo Cannizzo, the CEO & Co-founder of GELLIFY Middle East

Dubai, United Arab Emirates:  GELLIFY – an international B2B platform that supports organizations with innovation advisory services and advanced startup technology – will present leading innovation experts in the UAE to share perspectives on corporate venturing in the next 20 years, at its fourth annual flagship event, Corporate Entrepreneurship 2020, on November 9 and 11.

The exclusive event will offer venturing and corporate venture capital (CVC) experts, research professionals, entrepreneurs, and innovation enthusiasts the opportunity to explore when entrepreneurial initiatives can be enabled within an organization, diving to an in-depth discussion on how companies can start working today to improve their competitive advantage, prepare for future crises, and increase their profitability in the coming years.

Omar Al Sharif, the director of partner programmes at Wamda, and Neil Ford, Former Head of Innovation Hub Al-Futtaim Group are among the line-up of highly regarded intrapreneurial speakers 

from corporate venturing capital firms and academia across the world.  They will be representing the UAE and share how they accelerate entrepreneurship ecosystems from retail and beyond.

“The MENA region understands how to enhance competitive advantages and profitability through open innovation, as evident with the total of USD 700M investments in venture capital funds made last year,” said Massimo Cannizzo, the CEO & Co-founder of GELLIFY Middle East. “We are happy to have the Middle East represented this year to share fresh insights from one of the fastest-moving economies in the world. Participants will not only network with their global counterparts, but will learn how to create real impact in businesses by streamlining innovation the GELLIFY way.” 

Other speakers to share their expertise on how to innovate faster, leaner, and more economically with the latest tech startups and opportunities include: Laura Scaramella, a partner at CDP Venture Capital SGR – Fondo Nazionale Innovazione; Louise Piednoir, a partner at Aster Fab; and Fabio Lancellotti, a partner at Aster Capital.

“GELLIFY is delighted to bring innovators around the world to the fourth annual Corporate Entrepreneurship initiative,” said Andrea Landini, Managing Partner and Head of Community at GELLIFY. “We’ll give you the tools to create an intrapreneurship culture in any economic climate, use new venture building and business model innovation to set the conditions so that your company will prosper into the future, and use CVC models to innovate from the outside in.”

Landini added, “This year’s event is being joined by speakers from corporate venturing funds and intrapreneurs across the world. Our speakers are truly diverse: We have guests from legacy programs with long histories in the U.S. We’ll host experts from Southern European funds who know how to not only survive, but thrive, in new economies. We’ll talk to booming CVCs and innovation hubs in the Middle East’s emerging markets. There are so many interesting speakers we can’t wait to introduce you to.” 


GELLIFY calls for venturing experts to submit a short video to share their stories and invaluable insights. The videos will show you how to invest in, build, and work with startups in your organization – and how to lay the cultural groundwork for it to be a success, as well as will be published on the official event website and other GELLIFY digital platforms, and the expert with the highest number of views of their video will receive a €1,000 donation to a charity of their choice.


The two-day event will feature stimulating discussions about the international venturing ecosystem through panels, interviews, research presentations and debates. Topics will range from the development and growth models for established companies operating in the traditional economy to corporate venturing, new venture building and digital transformation.

Nov 9:  New Business Building: How to Create New Ventures with Lasting Benefits

Time: 5:30pm – 6:30pm UAE time

A live discussion on fostering intrapreneurship in corporations and financing new ventures with lasting benefits.

Nov 11:  How to Innovate for the Future by Using Corporate Venturing Models

Time: 5:30pm – 6:30pm UAE time

A user guide to corporate venturing and open innovation alongside an in-depth discussion on how corporate venturing can lead mature companies to fail or prosper into 2040.

The event is organized by GELLIFY Explore business community including: Accenture Italia; T.T. Tecnosistemi, a company focused on advanced IT solutions; the tax consulting firm Pirola Pennuto Zei & Associati; and the law firm Gianni, Origoni, Grippo, Cappelli & Partners as part of the Gop4Venture practice. 


GELLIFY is an innovation platform that connects high-tech B2B startups with organizations to innovate their processes, products and business models. Headquartered in Italy with offices in Spain and the UAE, the company’s success banks on its unique model, which infuses businesses with the latest technologies from B2B startups and GELLIFY capabilities. GELLIFY brings startups from their embryonic ‘air’ or ‘liquid’ state to a reliable and scalable ‘solid’ state using its unique ‘GELLIFICATION’ growth program. This growth is funded through smart investments supplied by GELLIFY and its co-investors. GELLIFY has also built a community called ‘EXPLORE’ where entrepreneurs, innovators and professionals can connect on any digital device. Through the app, available for download from App Store and Google Playstore, participants can engage in phygital (physical and digital) experiences, take part in events, and infuse their businesses with the latest technologies from startups and GELLIFY capabilities.  

GELLIFY comprises three business units: (1) GELLIFY for Startups, which provides more comprehensive services than mentorships and basic services that are typical of incubators through its ‘gellification’ program; (2) GELLIFY for Companies, which provides open innovation services used to design and implement digital transformation of small businesses and large corporations; and (3) GELLIFY for Investors, which provides investment advisory services and the management of a GELLIFY investment fund on selected innovative B2B tech startups.