GELLIFY scouts startups at GITEX 2020

Michele Giordani, Managing Partner & Founder at GELLIFY, and Massimo Cannizzo, CEO and Co-Founder at GELLIFY Middle East

Dubai, United Arab Emirates:  GELLIFY will impart innovation as it scouts for new talents as the Official Innovation Partner of GITEX Future Stars, the biggest startup event in the Middle East, North Africa & South Asia. Taking place on 6-10 December 2020, the sensational tech and networking event will open its doors virtually and in-person.

A leader in innovation, GELLIFY is an international B2B platform that supports organizations with advisory services and advanced startup technology.  Its company senior executives will be alongside founders, investors, and leaders of the worldwide startup ecosystem during the event to offer mentorship and demonstrate expertise in the industry.

On Monday, 7 December from 3:45pm GST, Michele Giordani, Managing Partner & Founder at GELLIFY, and Massimo Cannizzo, CEO and Co-Founder at GELLIFY Middle East, will join forces to present how to reduce risks and increase company value through a unique ‘GELLIFICATION’ program, the approach used by them to help “liquid” startups to become “solid technically and commercially. The session will provide startups with the explanation on how GELLIFY scales up and seizes the best exit opportunity.

“More than a winning product that meets clients’ needs, every start-up should possess highly professional skills, and this could have significant impact on costs. These skills are key to mitigating risks and growing capabilities that can move businesses to reality, adapting to the new and sustainable economy. We are proud to introduce GELLIFY, the newest start-up hub in the Middle East, that will help tech talents in the region reach to a higher scalable state.  As a member of the jury of the pitch competition at Gitex Future Stars, we look forward to meeting the talents and the start-ups the region offers,” Massimo Cannizzo, CEO and Co-Founder at GELLIFY Middle East, commented 

GELLIFY will also participate in two other panel discussions during the five-day event:

  • ‘Open banking & AI: This fintech marriage is on the cards, are you invited?’ on Sunday, 6 December from 3:45pm GST
  • ‘Augmented Healthcare & Wellness: How to Support the Human-Centric Healthcare turnaround through Innovation’ on Tuesday, 8th December, 12:40 pm GST

Attendees can get a pass to access GELLIFY’s virtual booth at GITEX through this link: 

GITEX Future Stars is part of GITEX’s 40th anniversary celebration and one of the five shows that are coming together next as one major event.

To stay up-to-date on the global innovation ecosystem and GELLIFY offerings, please visit:


GELLIFY is an innovation platform that connects high-tech B2B startups with organizations to innovate their processes, products and business models. Headquartered in Italy with offices in Spain and the UAE, the company’s success banks on its unique model, which infuses businesses with the latest technologies from B2B startups and GELLIFY capabilities. GELLIFY brings startups from their embryonic ‘air’ or ‘liquid’ state to a reliable and scalable ‘solid’ state using its unique ‘GELLIFICATION’ growth program. This growth is funded through smart investments supplied by GELLIFY and its co-investors. GELLIFY has also built a community called ‘EXPLORE’ where entrepreneurs, innovators and professionals can connect on any digital device. Through the app, available for download from App Store and Google Playstore, participants can engage in phygital (physical and digital) experiences, take part in events, and infuse their businesses with the latest technologies from startups and GELLIFY capabilities.  

GELLIFY comprises three business units: (1) GELLIFY for Startups, which provides more comprehensive services than mentorships and basic services that are typical of incubators through its ‘gellification’ program; (2) GELLIFY for Companies, which provides open innovation services used to design and implement digital transformation of small businesses and large corporations; and (3) GELLIFY for Investors, which provides investment advisory services and the management of a GELLIFY investment fund on selected innovative B2B tech startups.