Hewlett Packard Enterprise Establishes Sales Center of Excellence in Egypt to Meet Growing Regional Demand for as-a-Service Solutions


Investment in Cairo sales hub includes commitment to significant expansion of local resources and strengthening of skills base

Hewlett Packard Enterprise (HPE) has today announced the opening of a new regional Sales Center of Excellence (CoE) in Cairo, Egypt, to serve the Middle East and Africa region. The sales hub will build on strong growth opportunities in the digital economy and will respond to customer demand for secure connectivity, remote work solutions, data analytics capabilities and as-a-service solutions. HPE will also launch an accompanying recruitment drive in the region.

The new Cairo Sales CoE hub has been designed to deliver a scalable and competitive site focusing on innovation and skills, as part of HPE’s long-term commitment to Egypt. The hub will provide an engine for career development and will foster future leaders in the region. HPE will build on and deepen its ongoing collaboration with local universities and research institutes in addition to the technology and entrepreneurship centers in Egypt to recruit graduates and develop local expertise and capabilities for the technology sector.

As part of the expansion, planned new hires for the Cairo Sales CoE are expected to nearly double HPE’s current sales resources in Egypt. HPE will also create new positions for apprentices, early careers and experienced hires to start work at the new hub. Graduate hires will work across sales, presales, sales supporting functions and channel, participating in a structured training program, including a two-year Sales Academy. Upon completion they will be able to move across various sales roles in the region.  

“The opening of the Cairo Inside Sales Center of Excellence highlights our commitment to Egypt and its incredible talent pool,” said Raif Abou Diab, Managing Director, Gulf & Levant, HPE. “Egypt is vibrant, innovative and growing, so is well aligned with our business and our culture. HPE continues to focus on investing in growth and bringing together the brightest minds, creating a rewarding workplace that cultivates talent and advances the way we live and work.”

In addition to supporting digital transformation across the region, the Cairo Sales CoE will also allow HPE to provide focused support and solutions for customers to help them tackle technological and business challenges resulting fromCOVID-19. HPE is accelerating its edge-to-cloud strategy to provide a true distributed cloud model and cloud experience to allow customers, in Egypt and beyond, to extend connectivity to branch locations and to deliver secure remote working experiences.

About Hewlett Packard Enterprise 

Hewlett Packard Enterprise (NYSE: HPE) is the global edge-to-cloud company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions delivered as a service – spanning Compute, Storage, Software, Intelligent Edge, High Performance Computing and Mission Critical Solutions – with a consistent experience across all clouds and edges, designed to help customers develop new business models, engage in new ways, and increase operational performance.