Get School Ready This September with Customised items Across Dubai Festival City Mall


Customise your school essentials for free at DFCM

Customisation service available at Dubai Festival City Mall from August 15th– September 4th

Dubai, UAE: With only four weeks until schools open, Dubai Festival City Mall, part of Al-Futtaim Malls, is adding an extra element of fun to school shopping with its newly launched customisation service that will be available from August 15th – September 4th. All customers shopping the back-to-school range at the mall’s selected retail stores can avail a free offer to have their school essentials customised by an artist this summer at the mall. 

Kids and parents can visit the special customisation stand at the Dubai Festival City Mall that offers name or an illustration personalisation on school essentials. Items such as school bags, lunch bags, notebooks, water bottles, folders, pencil cases, shoes and more, can be easily customsied on the same day of purchase. Depending on the type of product, kids can choose from shoe painting, bag painting and spray art customisation. Once customers have made their purchases, all they need to do is have their receipt validated at the customisation stand to avail the free offer. 

Speaking on the launch of this unique new service, David Huesser, Director Asset Management, Al-Futtaim Malls said: “Back-to-School is a fun and exciting time for all families with children and with our newly launched customisation service, we hope to take some of the pressure off parents shopping at our mall to get their new season essentials as well as provide a one-stop destination for all their back to school needs to turn this into a fun experience. We are committed to offering our customers with value added and exceptional services and with multiple options of how to customise, children are going to be spoilt for choice!”

Keeping in line with COVID restrictions outlined by the government, the customisation stand will follow all the necessary protocol to ensure hygiene and sanitisation of all products. 

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.

About Dubai Festival City Mall:

Dubai Festival City Mall is one of the major shopping destinations in Dubai and super-regional flagship mall in the Al-Futtaim Malls portfolio. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Marks & Spencer, Nike, Adidas and more. 

The dining destination offers iconic waterfront Dining on Festival Bay, 50 restaurants and cafés, the largest Food Court in Dubai and is first to market F&B concepts like Origami, Oporto, Sugar Factory, Tortilla, a brand-new Rainforest Cafe and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, world first BounceX trampoline park and the record-breaking, global attraction IMAGINE.