Interviewer (Mid-East.info): Greetings, readers! We are pleased to welcome Ahmed Samy, co-founder and CEO of Eureka Digital, an award-winning agency that specializes in the health and wellness industry and has made notable contributions to healthcare communication, in this interview. Ahmed has over 18 years of experience in digital marketing.
Greetings, Ahmed!
Ahmed Samy: Thank you for inviting me. I’m happy to join the conversation.
Mid-East.info: Your thoughts on low-cost B2B business growth techniques have drawn a lot of interest. I would like to know more about the approach you suggest, which emphasizes “pull” over “push.” Could you elaborate on that for us?
Ahmed Samy: Instead of actively pursuing clients, the “pull” method focuses on drawing them to your service. It all comes down to adding value through advice, content, and exposure in natural search results. Customers not only find this method more agreeable, but it also builds a stronger basis for enduring partnerships.
Mid-East.info: Interesting. And how does perfect positioning play into this?
Ahmed Samy: Positioning is crucial. It involves identifying your ideal clients and developing a plan of action tailored to their needs. Although doing so may narrow your focus, doing so increases satisfaction and improves resource alignment, both of which eventually increase sales.
Mid-East.info: you have also talked about retention over acquisition. Why is that?
Ahmed Samy: Retaining an existing customer is way more cost-effective than acquiring a new one. After you have already established trust, you add ongoing value. This not only ensures steady revenue but also leads to more customers you acquire through word of mouth.
Mid-East.info: You also mention the importance of knowing your ‘black horse’. What does that mean?
Ahmed Samy: Sure. Every business has what I call the ‘black horse’—a product or service that is like a diamond in the rough, an untapped potential. Identifying and focusing on these can unlock significant growth without additional spending. It’s about using your existing strengths.
Mid-East.info: Lastly, up-selling and cross-selling seem to be strategies you favor. Why is that?
Ahmed Samy: Up-selling and cross-selling to your current customers is a clever move. Since your existing customers already trust and appreciate your service, it makes sense to offer additional complementary products. It’s a seamless and organic approach that leads to easier sales compared to acquiring new customers.
Mid-East.info: Thank you for sharing these insights, Ahmed. It’s clear that thoughtful strategies can lead to growth without the need to increase spending.
