Kit & Kin Makes its Middle East Debut

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**Co-founded by Spice Girl Emma Bunton, the multi-award-winning, eco-friendly, sustainable mother and baby brand launches in the UAE**

**Recognised as the most accredited eco-nappy on the market, made with sustainable, plant-derived materials that are both kind on babies’ skin, and to our planet**

**Every product sold helps protect acres of precious rainforest around the world**

Kit & Kin, the eco conscious British brand co-founded by Spice Girl Emma Bunton, is delighted to announce its launch in the Middle East distributed by The Little Birdy Group. The partnership sees a collection of Kit & Kin’s bestselling eco nappies, wipes, dermatologically approved skincare and clothing now available in-store and online at leading retailers across the Emirate, reflecting the brands strong international expansion as demand for sustainable everyday products continues to rise. 

Speaking about the launch, co-founder Emma Bunton said: “As a mum of two I know exactly what it’s like trying to choose the best products for your little ones – it can be overwhelming and stressful at times! That’s why we created Kit & Kin – it’s your go-to, trusted brand for gently, eco-friendly essentials that are kind on your baby’s skin and to our planet. We’re all about making parents’ lives that bit easier, so you can spend more time on the important things.”

Kit & Kin’s eco nappies and pull ups are made from a super absorbent eco SAP and boast innovative features, including a unique patented channel technology ensuring liquid is evenly distributed around the nappy to give up to 12-leak protection and prevent sagging.

The brand also offers an award-winning range of reusable nappies. Each nappy rescues two plastic bottles from landfill and keeps your baby’s bottom dry and comfy for up to 12 hours. The one size fits all nappy has handy poppers and an adjustable waist to fit your baby’s shape as they grow. They are the perfect option for those seeking more environmentally friendly alternatives without compromising on performance or design.

Kit & Kin’s earth friendly biodegradable baby wipes are made from a 99% water formulation that is free from petrochemicals, alcohol, chlorine, parabens, SLS, formaldehyde carriers, phenols, lanolin or most common allergens, perfect for cleansing delicate skin

The skincare range is lovingly designed for mothers and babies, made using naturally nourishing plant extracts and oils. Hypoallergenic and approved by dermatologists, parents can rest assured it’s suitable for the most sensitive of skin. 

The UAE range feature the brands eco nappies from new-born to size 6 and eco pull ups from size 4 to 6. Eco nappies and wipes are available to shop per pack and in per carton for bulk buys, prices start at AED 40. Kit & Kin fragrance-free wipes (AED 15), baby oil (AED 60), magic salve (AED 60), shampoo and body wash (AED 55) and body butter (AED 75). Clothing prices also start from AED 130. 

In early 2023, Kit & Kin will be launching to the other GCC regions as well as commencing their super convenient subscription service whereby parents can choose from scheduled deliveries every 3 to 6 weeks containing all their planet friendly baby essentials. The subscription service will be exclusively available through their website and service the UAE. The brand will also be launching their eco household cleaning products in early 2023 as well as moving to fully recyclable paper packaging for all its eco nappies. 

Through the Kit & Kin Foundation, the brand purchases and protect acres of precious rainforest around the world and support families and communities at home and abroad.

Kit & Kin is available from www.kitandkinme.com, Spinneys (instore and online), Waitrose (instore and online), Noon, Amazon, First Cry, Mumzworld and Yalla Baby. The brand is also proud to be sponsoring the Baby Unit within the ever-popular Ripe Market. 

About Kit & Kin: 

Established in March 2017, Kit & Kin was created by co-founders Emma Bunton; Spice Girl, TV and radio presenter and UNICEF ambassador, and Christopher Money, Director of Product Development, who brings over 15 years’ experience developing mother and baby products for some of the world’s leading brands. Kit & Kin uses natural, nourishing, eco-friendly and sustainable ingredients and materials to offer families a range of safe and effective everyday products with all products in the range proud to be clinically and dermatologically tested to ensure they are mild and kind to use on the skin. In addition to being kind to our skin, Kit & Kin are kind to the planet and use plant-based and sustainably sourced materials that are recyclable. For every 10 Kit & Kin nappy subscriptions, the brand will purchase and protect one acre of rainforest through the World Land Trust which counts Sir David Attenborough as one of its patrons. These vital ecosystems help provide clean air, lifesaving medicines and safe havens for some of the world’s most vulnerable wildlife. With a plethora of awards under their belt, including the National Parenting Product Award (NAPAA) and Mom’s Choice Award, along with the Absolute Design Award and Best Babies Toiletries Collection from Junior, Loved by Parents’ Best Ethical Brand and Best Nappy Design, and The Beauty Shortlist’s Best Eco Nappy, Kit & Kin are your new go-to for your child’s babywear, nappies and skincare.