Kuwait the first market in MEA and seventh globally to launch revolutionary tobacco Heat-Not Burn technology, MOK & COO by ANDS MEA

  • The launch further accelerates the development of alternative nicotine products
  • MOK & COO allows adult smokers to quit cigarettes, enjoy a revolutionary alternative product with potential risk reduction

Kuwait: ANDS MEA, a leading company in the alternative nicotine products’ industry such as vaping products and heated tobacco technology, has announced the launch of MOK, a sophisticated heat-not-burn (HNB) device, and its Heated Tobacco Sticks brand, COO, in Kuwait. 

With the launch, ANDS aims to join the evolution of a new era of alternative nicotine products by developing a distribution network for providing nicotine alternatives in the region. In recent years, heat-not-burn devices have been widely accepted as a replacement to traditional combustible cigarettes. 

MOK’s elegant design makes a personality statement, yet there is more than meets the eye. The sleek and classy device with premium matt finish can use up to two heat sticks in one full charge. To enhance the experience, each COO heat stick contains more tobacco, and the Heatmaster System™ preheats it to perfect temperature in record time, so adult smokers can skip to the good part of pure tobacco enjoyment.

Fadi Maayta, Co-Founder and President, ANDS MEA, said: “We are excited to launch MOK & COO in Kuwait as this product is the result of intensive research and development aiming to support adult smokers who want to give up traditional cigarettes. Our mission at ANDS is to deliver the best-in-class scientifically credible products and to continuously adapt to the latest adult consumer trends and technologies in our field.”

NDS understands the needs and wants of millions of cigarettes adult smokers, and the mission is to provide potentially less harmful yet equally satisfying alternatives for adult smokers who want to give up traditional cigarettes. MOK & COO are strategic tobacco Heat Not Burn products launched by ANDS aimed to provide a much better alternatives compared to traditional cigarettes.


ANDS is the first entity in the region base in UAE-Dubai with the mission focused on alternative nicotine products in MEA. By recognising the full potential of adult customers and with a diverse, iconic portfolio, accompanied by the core belief that legal-age smokers are entitled to better alternatives, ANDS MEA will be part of the evolution of a new era of a cigarette-free MEA. ANDS’ vision is to put the safest and most credible Nicotine Delivery Systems within reach of the 144 million adult smokers across the Middle East and Africa and its mission is to deliver the best-in-class brand distribution, staging, and communication while respecting local regulations – and to continuously adapt to the latest adult consumer trends and technologies in the field.