Liv. Prime launched with exclusive new privileges

  • Offers customers an enhanced banking and lifestyle experience
  • Responds to demand from millennial customers for additional subscription-based services
Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD

Dubai: Liv., the lifestyle digital-only bank by Emirates NBD, has introduced Liv. Prime that provides customers with increased banking privileges as well as a range of exclusive lifestyle-based offers.

Liv. Prime customers will obtain full access to the Liv. banking platform comprising instant digital account opening, attractive interest rates on balances, bill splitting, goal-based savings and personal budgeting tools. In addition, they will enjoy a range of additional banking privileges such as zero account maintenance fees, cashbacks on the Liv. World credit card annual fee, free international transfers, waiver of bank charges on international debit card spends, as well as obtain priority customer support whenever they need assistance.

Furthermore, Liv. Prime customers will also be able to obtain free access to a host of exciting lifestyle treats and offers. Benefits include two-for-one cinema tickets, cashback on spends at Starbucks, free deliveries on Deliveroo, free Deezer Premium music subscription as well as other exclusive deals. Liv. Prime customers will also earn double Livion loyalty points on all transactions. 

Commenting on the announcement, Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD said: “Since its launch four years ago, Liv. has always been listening for ways to add value to the lives of our customers and delight them with a more premium lifestyle and banking experience. Not only is Liv. Prime packed with exclusive offers and rewards, it also tunes in to the subscription model favored by today’s consumers. Liv. Prime is just one of the many ways in which we continue to reimagine our offerings to provide customers with even more choice and value.” 

Liv., the lifestyle digital bank for millennials is the fastest growing retail bank in the UAE, with a base of over 400,000 customers. Established in line with the UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy, Liv. is the bank of choice for millennials, most popular for its unique lifestyle-led proposition, innovative features and gamified promotional campaigns offered in collaboration with like-minded partner brands. Liv.’s innovative digital credit card allows customers to select and personalize loyalty programs and rewards, offering a truly customized experience. Liv. has also commenced operations in the Kingdom of Saudi Arabia, a large market with a young and dynamic population.

Liv. customers can sign up for Liv. Prime directly through the Liv. app in a simple and user-friendly process, and choose to pay a monthly or discounted annual subscription fee. Early subscribers can avail of a special rate on the annual plans for a limited time.

About Liv.:

Liv. is the UAE’s first digital-only bank with a special focus on millennial customers, operated and managed by Emirates NBD Group. Established in line with UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy, Liv. offers a first-of-its-kind banking-meets-lifestyle experience, on a smartphone. Its unique features include instant account opening with #nopaperwork and real time access to insightful financial data and transaction history to empower customers to better manage their finances. Liv.’s proposition is supported by a group of partner brands, enabling it to offer customers a range of personalised lifestyle promotions and offers.

Liv. has consistently received local and international awards, in recognition of its strong record of performance and innovation in digital banking, including:

  • ‘Best Digital Bank in the Middle East 2019’ at the Asian Banker Excellence in Retail Financial Services Awards
  • ‘Digital Banking Experience of the Year’ at Seamless Awards 2019 
  • ‘Best Digital Initiative 2019’ Award in the Finance Category at GITEX Technology Week 2019
  • ‘Best Merchant Acquisition Initiative, Application or Programme’ at the Asian Banker Transaction Awards 2019, Middle East and Africa
  • One Silver and one Bronze Award at the MENA Effie 2019 
  • ‘Best Digital Bank – UAE 2019’ at the Global Business Outlook Awards
  • ‘Best Brand Positioning’ at the Banker Middle East’s Industry Awards 2019

About Emirates NBD:

Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 31st December 2020, total assets were AED 698 Billion, (equivalent to approx. USD 190 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Group expanding its presence to 13 countries, servicing over 14 million customers. The Group is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands. 

The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named ‘UAE’s Best Bank’ in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the ‘Excellence in Leadership in the Middle East’ award, introduced this year in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis. The Bank is ranked 87th in The Banker’s list of the World’s Top 1,000 Banks.  Emirates NBD was named ‘Bank of the Year – UAE 2020’ for the sixth year and ‘Bank of the Year – Middle East 2020’ for the third time by The Banker. In addition, Emirates NBD has been assessed as the ‘Strongest Bank in the UAE’ and ‘Fifth Strongest Bank in the Middle East’ by The Asian Banker 500 Largest and Strongest Banks Rankings.

The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 915 branches and 4,029 ATMs / SDMs. The Group has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.

Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Group is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.