Running since 2017 as part of the Nestlé for Healthier Kids initiative, “Adopt a Fruit, Adopt a Vegetable” is returning to seven LuLu flagship stores in the United Arab Emirates from November 19-28 to inspire kids to eat a healthier diet that includes fruits, vegetables, grains, dairy, and protein.
Kids will be educated about nutrition facts through fun and engaging activities led by nutritionists, and the availability of special trolleys that encourage varied food shopping.
“We are keen to inspire Kids to make healthy food choices and are committed to supporting parents in their quest to promote healthy diets and lifestyles for their children,” said Yasmine Berbir, Nestlé General Business Manager in the UAE. “We are happy to collaborate with LuLu to help children change their eating behavior right at the supermarket where food choices are made.”
Evidence* from various research indicates that children will adopt healthier eating habits if educated about nutritious food options and inspired how to choose for themselves.
Parents will also get a chance to win a fruits and vegetables voucher from LuLu with the purchase of items from Nestlé’s range of products for children, which includes dairy, cereal, and soup brands such as Nido, Gerber, Cerelac, and MAGGI.
One of Nestlé’s key published commitments to society is to further provide nutritionally sound products designed for children, with nearly 40 offerings in that range currently available in the Middle East and North Africa.
About Nestlé for Healthier Kids:
The Nestlé for Healthier Kids global initiative aims to help 50 million children lead healthier lives by 2030, through leading research in children nutrition, product innovation and the introduction of healthier foods, as well as education and innovative nutrition and lifestyle programs and services developed and implemented with partners around the globe.
About Nestlé Middle East and North Africa (MENA):
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA Region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.