Dubai-UAE: As the UAE gears up to celebrate the 92nd Saudi National Day, Merex Investment, the owner and operator of City Walk, The Beach and La Mer, is set to entertain visitors with fireworks, entertainment and discounts on selected outlets across its three destinations.

Across the three iconic destinations, diners will be able to choose from a variety of options to celebrate Saudi National Day in style such as taking in the backdrop of the Arabian Gulf with a fireworks display at The Beach, experience Saudi culture by watching the Harbiya dance routine at City Walk and avail on special offers across selected F&B and retail outlets.

Shahram Shamsaee, CEO of Merex Investment, said: “Citizens of Saudi Arabia living or visiting the UAE will feel right at home when they celebrate this year’s Saudi National Day across our destinations. To help mark the occasion and encourage the community to get involved, we will be offering fireworks at The Beach and entertainment at City Walk that will give visitors a weekend to remember.

“At Merex Investment, we are committed to deliver unrivalled experiences in Dubai and we believe through our Saudi National Day celebrations that this will be an exciting part of our line-up of events and activations this year.”

At City Walk, visitors can expect to see a range of offers across the destination. For families looking to immerse their children into the culture of Saudi Arabia, La La land will be hosting a 2 hour KSA party with free kids meals for AED 90 on 23 – 24 September. Kids will also be able to enjoy 1 hour entry to the soft play area with free face painting for AED 52.5. Visitors can also be expected to be entertained with the folkloric Saudi dance – Harbiya – at City Walk from 6pm on Saudi National Day.

Other offers at City Walk include:

At The Beach, the destination is offering appetising deals for shoppers and food lovers before experiencing a dazzling fireworks display. Across its retail outlets such as Muji, you will be able to receive 40% off everything from 22 September until 2 October. For Sammy Green, they will be providing an AED 92 discount on all services with a minimum purchase of AED 300, but this is not valid on selling products and hair extensions from 23 – 25 September. Victoria Secret will also be offering a flash sale from 21 – 25 September for selected clothing items with a 2 for AED 150 offer and Carmen will be offering a 15% discount from 23 – 25 September. There will also be special offers at The Beach’s favourite food outlets including Buffalo Wild Wings and Sushi Art. Feast your eyes on a buffalo ranch chicken sandwich alongside fries, a soda and 5 boneless wings for just AED 65 or feast on cheeseburger sliders with two portions of fries, two sodas and five boneless wings for AED 79. At Sushi Art, there will be a special Saudi National Day platter over the weekend with a combination of six salmon avocado rolls, six chicken katsu rolls, six crispy kani rolls, six fried shrimp tempura maki, all for AED 92. If you’re looking for the perfect brunch with a spectacular view of the fireworks, then head to Eataly at the Beach’s All’Italiana brunch at Pavilion at the Beach on Saturday 24 September with friends and family.

At La Mer, there will be three F&B outlets with sales that you don’t want to miss. Investing Room will be offering 20% off on double scoop pistachio ice cream, slivered pistachios, pistachio sauce and exploding whipped cream. At Selfietime Café, Saudi nationals will be eligible for up to 20% for the entire menu when they present their identification. For Caffe Divino, main menu offers will be available across salads and pasta for AED 80 and AED 40 on selected products such as coffee, crepes, waffles and mono cake.

Diners can also continue earning their loyalty points at City Walk, The Beach and La Mer through the first-of-its-kind rewards programme Tickit, which was launched by Dubai Holding. Simply link your credit or debit cards on Tickit, and start earning rewards instantly every time you spend.

About Merex Investment

Merex Investment is a joint venture between Dubai Holding and Brookfield Asset Management, formed in 2019 with a focus on creating long-term value for Dubai’s residents and business community. The company, valued at approximately AED5 billion (US$1.4 billion), owns and operates a diversified portfolio of retail assets, including The Beach, City Walk, and La Mer, that span over 2 million square feet and host more than 550 retail, leisure, and entertainment tenants.

The asset management firm’s strategic investments and partnerships re-imagine the way people experience the city, re-engineer the way businesses interact with their customers, and re-think the way urban spaces are designed to create clean, sustainable, happy destinations. Merex Investment is firmly established as a partner of choice for local entrepreneurs as well as regional and global businesses.

About City Walk

City Walk is a design-inspired open-air lifestyle destination in Dubai that spans an area of more than 10 million square feet. Nestled in a prestigious neighbourhood on Al Safa Street in close proximity to the arterial Sheikh Zayed Road and the sophisticated Jumeirah Street, the family-friendly hub seamlessly combines living, retail, F&B, entertainment, hospitality and wellness options within one integrated space to offer visitors a unique sense of community and comfort.

Designed to evolve as a city within a city, City Walk has emerged as the preferred choice for residents and tourists looking for a sophisticated place to shop, dine, socialize and spend quality time in a serene ambience in the heart of Dubai. City Walk is home to Canadian University Dubai and will soon have Talabat’s 150,000 sq ft HQ that will be split across two separate buildings, with the first set of employees expected to be moved in by Q3 2022.

About La Mer

La Mer is a world-class beachfront destination, located in the prestigious Jumeira 1 neighbourhood along 2.5 kilometres of relaxing white sand, that incorporates a minimalist and contemporary design with 97 shops, cafes and restaurants, and a unique mix of leisure, entertainment, hospitality and residential lifestyle options. Comprising three areas – La Mer South, La Mer Central, home to Laguna Waterpark, and La Mer North that embraces the first freehold master developed community in the heart of Jumeirah, called Port de La Mer. La Mer also features Roxy Cinemas, and Hawa Hawa, the first inflatable playground of its kind outside of East Asia.

Inspired by the allure of the Mediterranean, the private neighbourhood of Port de La Mer will feature a stunning collection of homes at the tip of the North Peninsula at La Mer. Combining modern architecture and interior design, the exclusive freehold residences will overlook a private beach and a 192-berth marina, where superyachts bob to the rhythm of the ocean.

The Beach

The Beach is a laid-back beachfront that embodies life at its sunny best – the latest entertainment, delicious cuisine, unique shops, water sports and a fully equipped outdoor gym offering regular classes. Set against the backdrop of the Arabian Gulf, The Beach has 55 outlets and is an ideal place for people to connect and socialise, whether strolling the minimalistic walkways, shopping the latest trends, grabbing a bite or relaxing on golden white sands. The destination is also home to Roxy Cinemas; an outdoor artisanal bazaar called ‘The Market’; sports and leisure venue ‘Sea Breeze’; water play area ‘Splash Pad’; and a host of other options designed to make a day at The Beach one to remember.

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