Why La Mer is the Place to be for Outdoor Fun, Beachside Dining & Fabulous Prizes

  • Visit La Mer this weekend for unbeatable dining deals and weekly prizes
  • From water sports to outdoor trampoline parks, there are countless activities for you to do with your friends & families!
  • Skip the traffic and catch views of the city’s NYE fireworks from La Mer North and Central

Dubai, United Arab Emirates: La Mer, the world class beachfront destination, is bringing visitors unmatched options for those keen on making the most of the great weather with a selection of activities such as beach access with water sports, Laguna Waterpark and Train Beach Club. Visitors will also get to catch the newest releases at Roxy Cinema.

This weekend, visitors can also enjoy delicious New Year’s Eve set menus at Aprons & Hammers as well as Argentinian Grill, where they can bring in 2023 with authentic Argentinian dishes and exciting live performances.

People can explore a list of restaurants that are a gastronomical delight to foodies, some of which include Salt and Falla amongst many others. With glittering views of the skyline and Arabian Gulf, visitors can celebrate their New Year’s countdown with Dubai’s most beloved Burj Khalifa fireworks at some of their favourite restaurants.

Visitors this weekend can also grab ice-cream with some of their friends as they stroll down La Mer in Dubai’s beautiful winter weather, get souvenirs for their loved ones that are miles away from them and excite their children with countless of activities. Some of the activities include the outdoor trampoline park (Hawa Hawa), Laguna Waterpark and water sports that include jet skiing, paddle boarding, kayaking.

For those visitors who tend to overwork, they can have a relaxing day for themselves at La Mer’s Train Beach Club where they can unwind on a sunbed by the infinity pool or private beach and destress at their prestigious fitness facility.

Double the fun with double the points! As part of Dubai Shopping Festival, visitors can also download Tickit, a first-of-its-kind rewards programme, to win weekly prizes. Till 29 January 2023, grab twice as many points across La Mer’s wide range of outlets. Members can also win daily prizes including entertainment passes, dining experiences, shopping vouchers and much more.

Tourists can also unlock some of the best exclusive offers at La Mer by simply using My Emirates Pass.

About La Mer

La Mer is a world-class beachfront destination, located in the prestigious Jumeira 1 neighbourhood along 2.5 kilometres of relaxing white sand, that incorporates a minimalist and contemporary design with 97 shops, cafes and restaurants, and a unique mix of leisure, entertainment, hospitality and residential lifestyle options. Comprising three areas – La Mer South, La Mer Central, home to Laguna Waterpark, and La Mer North that embraces the first freehold master developed community in the heart of Jumeirah, called Port de La Mer. La Mer also features Roxy Cinemas, and Hawa Hawa, the first inflatable playground of its kind outside of East Asia.


Inspired by the allure of the Mediterranean, the private neighbourhood of Port de La Mer will feature a stunning collection of homes at the tip of the North Peninsula at La Mer. Combining modern architecture and interior design, the exclusive freehold residences will overlook a private beach and a 192-berth marina, where superyachts bob to the rhythm of the ocean.