Middle East businesses wanting to enhance their ESG agenda encouraged to sign up to ‘Living Business’

Todd Wilcox, HSBC Egypt Deputy Chairman and CEO

Businesses in Bahrain, Egypt, Oman, Qatar and the United Arab Emirates (UAE) that want to improve their approach to environmental, social and governance (ESG) issues are encouraged to register for the second edition of the Living Business programme.

The programme, organised by Globally, Get in the Ring and HSBC, aims to improve the sustainability of businesses by helping them deliver a significant ESG enhancement initiative.

Participants will be provided with one-on-one coaching with ESG experts to help them achieve their goals. The companies that show the most promise will present their initiatives at the UK pavilion at Expo 2020 Dubai, with winners invited to attend a course at the Institute for Sustainability Leadership at The University of Cambridge.

Todd Wilcox, HSBC Egypt Deputy Chairman and CEO, said: “Our latest Navigator Report told us that 96% of companies in Egypt see multiple opportunities for improving their environmental and ethical sustainability. This highlights that businesses are in line with Egypt’s Vision 2030 and the Sustainable Development Strategy which requires active participation and commitment from all businesses”

“HSBC is committed to helping our customers make the transition to a low-carbon future, not only by providing green and sustainable finance but also by sharing our knowledge and expertise. Bringing the Living Business programme to Egypt will further enhance this commitment,” he added.

Applications are open to all active businesses in Bahrain, Egypt, Oman, Qatar and the UAE who are prepared to implement a project that will have a significant ESG impact such as:

·         Reducing the business’s or industry’s environmental footprint

·         Enhancing the social capital of the business through initiatives such as improving the health, safety, wellbeing or skills of its staff or the wellbeing of its customers

·         Creating a sustainable governance framework, including engagement, reporting and transparency.

Keith Bradley, Managing Partner at Globally, said: “After the success of the first edition in the UAE last year, we are thrilled to expand the programme to four other markets in the region. Despite a challenging year, sustainability has really been on the forefront of companies’ agendas. We would like to support them in making their businesses even more successful through real tangible change.”

Last October, HSBC set out an ambitious plan to prioritize financing and investment that supports the transition to a net-zero global economy – and helps to build a thriving, resilient future for society and businesses. At the heart of the plan is a pledge to reduce financed emissions from HSBC’s portfolio of customers to net-zero by 2050 or sooner, in line with the goals of the Paris Agreement.

HSBC in the MENAT region

HSBC is the largest and most widely represented international banking organisation in the Middle East, North Africa and Turkey (MENAT), with a presence in nine countries across the region: Algeria, Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, Turkey and the United Arab Emirates. In Saudi Arabia, HSBC is a 31% shareholder of Saudi British Bank (SABB), and a 51% shareholder of HSBC Saudi Arabia for investment banking in the Kingdom. Across MENAT, HSBC had assets of US$68.9bn as at 31 December 2020

About HSBC Bank Egypt S.A.E:
HSBC Bank Egypt S.A.E. was established in 1982 as Hongkong Egyptian Bank S.A.E. and adopted its present name in April 2001 following an increase in shareholding by the HSBC Group from 40% to 94.5%.
HSBC Bank Egypt S.A.E. is one of the largest multinational banks operating in Egypt, providing a comprehensive range of banking and related financial services through a network of more than 62 branches and outlets in prominent cities in Egypt.


Globally works with businesses to take action to be more sustainable. From inspiration to crowning champions. from strategy to implementation, from making the right connections to showcasing the impact, Globally supports businesses in making and talking about sustainable change. Globally operates a free-to-use video sharing platform, GloballyGreat.com, for entrepreneurs to showcase sustainable innovations.

Get in the Ring

Get in the Ring is a global startup competition active in over 220 cities worldwide, connecting unconventional solutions to challenges that allow ventures to make deals and gain global exposure. Get in the Ring is part of Unknown Group. A group of companies that back impactful ventures on team, traction and cash to scale them out of the unknown.