Middle East Cleaning Technology Week gets 20% Bigger in 2016


In line with its theme ‘Innovation’, MECTW 2016 will showcase high-tech solutions from world leading companies

mectwDubai, United Arab Emirates, The 4th edition of Middle East Cleaning Technology Week (MECTW) has seen a 20% increase in size and is taking place at the Dubai International Convention Centre from November 13 – 15.  The leading international show, for the cleaning -sector, will see participation from prominent regional and international companies showcasing their latest innovations across three trade shows, Clean Middle East Pulire, Gulf Laundrex – Linen Care Expo, and Gulf Car Wash – Car Care Expo.

Once again supported by Dubai Municipality, MECTW will host over 130 exhibitors, and will focus on the latest technology developments in the cleaning -sector.

With the show’s focus on ‘Innovation’, MECTW will have live product demonstrations from the biggest names in the cleaning & hygiene, laundry & dry cleaning and car wash & car care technology, equipment and service sectors. Apart from this, conferences will also discuss adoption of hi-tech products and IoT applications to improve sustainability and resource efficiency in the cleaning sector.

Chandan Singh, CEO, Dhofar Global, says, “Shows like MECTW are beneficial for both the suppliers and users as it offers an opportunity to display new offerings and learn about what is currently available in the market. We have been participating in the show for the last four years and it has helped us to maintain our leading market position. During the event, we will be showcasing our latest innovations and products to benefit our new and existing customers.”

Mohammed AL Samhouri, Director – Business Development and Operations, Auto Millennium Group, commented, “MECTW is tremendously beneficial for the car care industry in the region as it offers opportunities for organisations like ours to introduce our solutions and products to visitors, and facilitating interaction with various suppliers in the car services industry, thus providing opportunity for expansion.”

“The success and the strong growth of interest MECTW receives from global industry players, reflects the significant investment opportunities in the sector. With increasing focus on sustainability, there is a growing requirement for innovative products with latest technology applications in the sector. We, through MECTW, aim to bring together players from every sector in the cleaning industry under one roof to open doors of opportunities, and connect global enterprises to the regional market,” said Jayaraman Nair, Chairman of VIS Exhibition – the organiser of the event.

The latest additions that visitors can look forward to in this year’s edition is the new dedicated pavilions for specialised cleaning services, waste management services, as well as the sewerage and sanitation pavilion. They provide a perfect opportunity for visitors to network with players from various industry verticals including automobile and laundry services, as well as companies from waste management, hospitality industry, facility management and building maintenance services.

Furthermore, industry experts will discuss innovation and sustainable practices at the International Cleaning & Hygiene Conference, Gulf Laundrex-Linen Care Conference, and Gulf Car Wash – Car Care Conference happening as a part of the three-day event.

The three-day event will also recognise the best city cleaning staff across 4 Emirates with the ‘Unsung Cleaning Heroes’ Awards, recognising the dedicated services provided by the outdoor cleaning staff. In addition to this MECTW in collaboration with UAE Professional Housekeepers’ Group will recognise professionals in the Hospitality, Laundry and Soft Facility Management sector at the ‘Excellence Awards’.

About MECTW:

Organised by VIS Exhibitions, ‘Middle East Cleaning Technology Week’ (MECTW) is the region’s first ever global forum that unites the cleaning and hygiene industry. An extension of Clean Middle East Pulire, MECTW has been conceptualised with the objective of focusing attention on creating a sustainable future by bringing all facets of the cleaning industry under a single umbrella.