• The initiative aims to help educate children in developing countries and spread the joy of community giving
  • With an easy home pick-up service, customers and corporate entities can donate old working devices at a click of a button

Dubai, United Arab Emirates: NorthLadder – the UAE-based auction-driven, second-hand online marketplace for pre-owned luxury assets and electronics, has today announced its partnership with Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives.

The partnership aims to encourage customers and corporates to donate their preloved working electronics to charity, with proceeds from the sales to be donated to Dubai Cares. The donations will be used to fund the education of children and young people in developing countries.

Dubai Cares has been working towards providing children and young people in developing countries with access to quality education. This is achieved through the funding of programs, which aim to be integrated, impactful, sustainable and scalable. Today, the UAE-based global philanthropic organization has successfully launched education programs, reaching more than 20 million beneficiaries in 60 developing countries.

Sandeep Shetty, Cofounder and CEO of NorthLadder said: “We are thrilled to have partnered with Dubai Cares and hope that this initiative will encourage people to donate their older working devices to help educate children in need across a number of developing countries, helping to improve lives of those deserving more.”

Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares commented: “The UAE community has always been a keen supporter of Dubai Cares’ efforts to empower underprivileged children and youth in developing countries with equal opportunities for learning. Our collaboration with NorthLadder will now offer both individuals and corporations in the UAE a dedicated platform to make a difference by providing them with an easy and convenient option to donate their used electronics. This is a unique opportunity for individuals and organizations to come forward at any time and contribute towards making equal access for education a universal right and reality for all.”

The UAE has more than 10 million smartphones in circulation. As the world continues to go digital, smartphone penetration is steadily growing. On average, people replace their smartphones every 24-36 months and typically, their old devices either lie around unused or get thrown away, which is just one of the reasons for this initiative. 

The campaign is now live with NorthLadder offering a home pick-up service to interested donors who can make a booking via This charity drive is approved by the Islamic Affairs and Charitable Activities Department (IACAD) under permit number 4053.

About NorthLadder:

North Ladder is the world’s first secured trading platform that connects customers looking to sell pre-owned electronics and luxury assets to a global network of buyers, with the unique option of buying back at a future date. 

The digital platform auctions second-hand electronics such as phones, laptops, tablets, and smart watches, as well as luxury assets including designer bags, jewelry, watches and cars, guaranteeing the most competitive price with no hidden charges. 

The company is headquartered in Dubai, UAE, and led by an experienced management team. It was founded in 2018 with the aim of addressing the global need for more efficient and transparent lending platforms.

About Dubai Cares: 

Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 20 million beneficiaries in 60 developing countries.

Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools. 

Dubai Cares is a member of the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD. 

Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.