Omnia Pay partners with Mashreq Bank to enhance customer checkout at Home Centre


Leading UAE FinTech Enhances Customer Checkout Experience through the launch of Integrated Mobile POS – POS Plus to provide seamless customer experience, reducing lost sales

mPOS market to grow 50% by 2020 according to industry research

Dubai, United Arab Emirates: Omnia Pay, in partnership with Mashreq Bank, UAE’s leading financial institution, has successfully integrated its mobile point of sale solution (mPOS), POS Plus, and all-in-one payment devices into the checkout process of Home Centre, a leading home furnishings retailer with over 100 stores across the Middle East, North Africa and India.

Home Centre has also extended the POS Plus service to include delivery schedules through its mobile app, to acquire greater insight into its customers purchasing behaviour with a view to more tailored customer promotions.

Highlighting the clear advantages of the new solution, Médéric Payne, Chief Executive of Home Centre, said, “The POS Plus mPOS solution provides customers with a convenient, personal shopping experience with one-to-one interaction with our staff right from browsing products to completing their purchase.  Staff have stock and delivery information at their fingertips and are able to cross-sell and up sell during the one-stop shopping experience.”

In its Global mPOS market report[1], Technavios market research analyst predicts the global mPOS market to grow tremendously at a CAGR of 50% during 2016-2020. The growing demand for mobile payments is the primary growth driver for this market. The increasing mobile internet penetration enables the users to quickly pro-cess mPOS and close the sales process. Moreover, the rising adoption of tablets and smartphones across the globe allows the retailers and merchants to integrate mPOS into their payment process.

Pankaj Kundra, Head of Personal Banking, Cards and Payments at Mashreq Bank, explained why Mashreq sees the importance of being a pioneer in the mPOS revolution in the UAE, “POS Plus is an agile solution in a marketplace where we need to be increasingly customer focused. Payment mobilisation, not only in retail but wherever there is a need for a customer transaction, is the future.  Mashreq is proud to be part of the customer experience transformation with Home Centre.”

Maseeh Ahmed, Founder and Managing Director of Omnia Pay said “We are delighted to be offering a robust mPOS solution to a top-tier retail group like Landmark.  With the increase of digitalisation, and the expectation that information or services should be available at the press of a button, the payment process needs to adapt. Customers demand a more personalised, convenient service in an environment where people want to shop and go.  The mPOS market is expected to increase by 400% by 2019 according to recent research[2] so large retailers need to keep ahead of the competition.”

Using the latest mPOS devices, POS Plus provides staff with direct access to product information, stock levels, prices and promotions, further enhanced with full integration into the Shukran rewards program, the biggest and most successful retail loyalty programme in the Middle East, pioneered by Landmark Group. Customers are delighted by the seamless, more personalised experience, as well as the faster, one-to-one service and can continue to earn Shukran points on purchases performed away from the cash counters. Early analysis of the transaction data shows an increase in average spend and a higher conversion rate from enquiry through to purchase.


[2] According to Jordan Mckee, a senior analyst who covers mobile payments for 451 Research, the global installed base of mPOS devices will increase fourfold to just over 54 million units at a 32 percent compound annual growth rate in 2019 from the current 13 million devices in the market today

About Omnia Payments:

Omnia Pay is a leading payments and customer experience solutions provider based in the UAE, developing innovative bank and retail transformation solutions.  They offer fully integrated mPOS solutions on a managed cloud or licensed model, from initial consultancy, device integration and card-scheme certification as well as hardware accessory provision, ERP integration and the operating platform design and build. Omnia Pay offer the on-going support and maintenance for all their solutions.

About Mashreq Bank:

Established in 1967, Mashreq Bank is the oldest Bank in the UAE with award winning financial solutions and services. Throughout its 50 years’ history, Mashreq Bank has differentiated itself through innovative financial solutions, making it possible for its customers to achieve their aspirations. Today, Mashreq Bank has a significant presence in 11 countries outside the UAE with 21 overseas branches and offices across Europe, USA, Asia and Africa.

About Home Centre:

Home Centre, part of Landmark Group, has more than 100 stores across the Middle East, North Africa and India.  Home Centre offers a variety of furniture, home accessories, kids’ products, kitchen-ware, outdoor furniture and gift ideas at affordable prices. From a single store in Sharjah, UAE in 1995, Home Centre today registers half a million sq. ft. of retail space within its stores in the UAE and over 3 million sq. ft. of retail space across all its markets.