NEOM, Principal Partner of the Mercedes-EQ Formula E Team, turns the spotlight on how Formula E plays a vital role in accelerating the adaptation of green mobility.

NEOM, Saudi Arabia: With rounds 10 & 11 of the ABB FIA Formula E World Championship taking place in New York City over the weekend, NEOM focuses on how Formula E has helped accelerate the city’s adaptation of green mobility.

Formula E is one of the world’s fastest growing sports and a hub of innovation. The technology developed through the series is helping to accelerate the development of electric mobility solutions and create a more sustainable future.

As a Principal Partner of the Mercedes-EQ Formula E Team, NEOM used the race weekend to highlight how New York is adopting e-mobility, and how NEOM and its partners will be at the vanguard of the future of mobility.

Head of Mobility at NEOM, Florian Lennert, said, “As a key participant in the Formula E, a motorsport that is committed to deliver a more sustainable future through racing, our partnership with the Mercedes-EQ Formula E Team advances our wider green mobility goals, as well as is a testament to NEOM’s aim to be at the vanguard of future technology and mobility. With our shared sustainable and performance driven approach, NEOM’s collaboration with the Mercedes-EQ Formula E Team marks another step in accelerating innovation and e-mobility technologies, on and off the track.”

About NEOM:

NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional liveability, creating thriving businesses, and reinventing environmental conservation. NEOM will be the home and workplace to more than a million residents from around the world. It will include towns and cities, ports and enterprise zones, research centres, sports and entertainment venues, and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and enterprises in ground-breaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity – all supported by a progressive law compatible with international norms and conducive to economic growth.

About The Mercedes-EQ Formula E Team:

Motorsport has been a core element of Mercedes-Benz for more than 125 years. The first vehicle to bear the Mercedes-Benz name was a racing car. Last year, Mercedes-Benz added a new chapter in its long and successful motorsport history. The ABB FIA Formula E World Championship is the ideal platform to demonstrate the performance of the Mercedes-EQ battery-powered electric vehicles, offering a completely new kind of experience, which combines racing with a unique event character. The team celebrated the first ever fully-electric race win for Mercedes-Benz and ended their debut season in Formula E in third place in the team championship