Raw Coffee Company Launches ReadyRAW

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Coffee is one of those drinks that many of us can’t do without, and if you are like most of us, you probably start your day with a cup of coffee. Dubai’s original Specialty coffee roasters, RAW Coffee Company, have officially launched premium single origin specialty Arabica coffee pour over pouches, enabling anyone to brew their own coffee, anywhere, on the go… Introducing ReadyRAW!

A convenient coffee solution, ReadyRAW allows you to prep the perfect blend wherever you may be – camping, vacation, the outdoors or at work. All you need is a kettle, a cup, and some good quality water. No investment in equipment, super simple, hassle free brewing that consistently delivers exceptional quality.

ReadyRAW is available in box sets of 5 sachets each, with the current origin selection including:

  • Ethiopian Natural Guji – 55 AED
  • Colombian San Luis Honey Bourbon – 60 AED
  • Burundi Matraco – 55 AED
  • Mexican Chiapas – 45 AED
  • Colombian Planadas – 55 AED
  • Colombian Decaffeinated – 45 AED
  • Mixed Selection Box – 57 AED

The product is also commercially available in bulk packs. 

To get your daily caffeine hit, ReadyRAW can be ordered online via https://rawcoffeecompany.com/collections/coffee , while also being available in-store at RAW’s quirky, industrial-style café, located in Al Quoz, Dubai, UAE.

About RAW:

RAW started off as bootleggers, bringing coffee beans to Dubai in suitcases from their favourite roasteries around the world. 

Established in July 2007, Founder, Owner & Managing Director, Kim Thompson, and Owner and CEO, Matt Toogood decided it was time to fill the gap for freshly roasted specialty coffee. The coffee beans used at RAW are all organically certified, roasted in small batches, and available to sample from their warehouse roastery, either as single origins or blends.

Post launch, the RAW team quickly expanded to providing support and training to baristas and finding equipment manufacturers. Today, RAW Coffee Company is recognized internationally in the specialty coffee community as the market leader of the UAE specialty coffee segment. Additionally, RAW prides itself in sourcing coffee beans ethically, whilst ensuring the supplying farmers are treated fairly and can make a sustainable living.

RAW offers a complete value proposition for all thing’s coffee related: 

  1. Supply of fresh quality roasted beans
  2. Barista training
  3. Imported Italian espresso equipment, including servicing and maintenance
  4. Consultation on design, menu concepts and optimized workflow for their hospitality partners

The definition of RAW is in its natural condition, fresh, powerful, impressive, and perfect. RAW Coffee Company is a chemical reaction to the stale mundane. An antidote to normality. RAW Coffee Company is not so much a company; it’s more of a quest.

RAW Pillars:

Local – Locally Roasted 

Direct – Directly from the Farms 

Ethical – Ethically Traded 

Our RAW Brands: 

RAW Coffee Company 

Fundamental by RAW

ReadyRAW

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