Rise of the Natural and Organic Haircare Market Due to the surge in demand from textured-hair Customers, and Its Impact on the Global Haircare Industry

Rym Yessad, Founder of Curlshops.com

The high demand for natural and organic hair products has been evident over the past few years. This trend has become more prominent with the start of the global pandemic in 2020, with many curly and coily haired consumers disregarding straightening hair treatments and tools during the lockdown period, as well as demanding effective and safe hair products that will cater to their textured hair types and allow them to wear it naturally with pride – which has all contributed to the growth of the natural and organic haircare industry. 

With that in mind, if you walk down the aisles of your local supermarket or pharmacy, you might still see a gap in natural and organic hair products for textured hair types. As a result, this has served as the driving force for online speciality stores such as Curlshops.com to launch and cater to this huge surge of demand, by offering consumers with textured hair a wide range of natural and organic products that are plant-based with premium botanical ingredients.

According to a study by Mordor intelligence, the global haircare market is projected to grow by 3.35% during the forecast period of (2020-2025). The growth is mainly the result of selling natural products such as shampoos, conditioners, masks, gels and basic hair styling tools that are designed for textured hair types. Also, according to findings by NaturallyCurly, which is one of the largest content destinations and social media communities for textured hair:

  • Textured hair consumers are big spenders and dedicate an average of $247 monthly on natural hair products vs. an average of $139 that naturally straight-hair consumers spend on the same products. 
  • Despite the huge demand for natural and organic products by textured-hair customers, the shelf space for curly and coily hair products is still roughly at 20% or less in most physical stores. 
  • Beauty speciality stores attract more textured hair customers due to the large product offerings and inclusivity to include various hair textures (wavy, curly, coily and kinky).

With that in mind, online speciality stores such as Curlshops.com have the upper hand and are the biggest contributors to the growth of the natural and organic haircare industry, especially in the Middle Eastern market as the gap for textured hair products is even more evident in the region.

On the topic of growth in the natural and organic haircare market, Rym Yessad (Founder of Curlshops.com) commented “The Global Haircare and beauty industry have shifted since the last 5-10 years. Consumers became experts as they read ingredients and want to know exactly what they are using on their hair, scalp, and skin. They are aware about the dangers of using harsh chemicals and ingredients on their body and system. On top of this, beauty standards are also changing consequently, and now we can see on TV and mainstream media women with textured hair, which further encourages the natural and organic haircare market. On the other hand, there is another shift in the market, regarding the size of the business consumers want to buy from. Indeed, today we are facing a competition between big beauty groups versus small family/female-owned businesses. Consumers tend to trust small businesses and are eager to try new small business brands than big beauty groups. Now we can find some family-owned business brands on supermarkets, gaining market shares, which is threatening big beauty groups”

About Curlshops.com:

Curlshops.com is a UAE based start-up established in October 2019. The homegrown e-commerce store specialises in natural haircare products and hair accessories that are tailor made for naturally curly, coily and kinky hair. The extensive range of brands on Curlshops.com have been carefully curated based on their natural and non-harmful ingredients. The vast majority of the products on Curlshops.com are natural, vegan and free from Silicone, Parabens, Sulphates and mineral oils. The brand’s main mission is to help curly girls embrace their natural hair, be themselves. Wear their natural crown with pride.