The First Doughnut Run at Dubai Festival City

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The delicious run takes place on Friday, 3rd December 2021 1km to 10km route options available\

Dubai, United Arab Emirates: Attention all doughnut lovers in Dubai! Get ready for the yummiest run of the year with the first-ever Dubai Festival City Doughnut Run. Organized by RaceME and sponsored by Krispy Kreme, the timed run will take place on 3rd December where participants will eat a doughnut after every 1KM lap. The run is schedule to start at 8:30 am.

All ages and abilities are invited to run, walk, skip or roll through the Doughnut Run. The run will be set against the backdrop of the Dubai Creek and the city skyline, participants can enjoy DFC Doughnut Run with a scenic view of the Dubai Festival City Promenade and finish at the mall.

Racers and their families will run/walk to the first doughnut station (1KM) to eat 1 whole doughnut and when ready to leave the station (with an empty mouth), a wristband will be given and sent back on the 1KM route towards the finish. Racers will be given a wristband for every doughnut eaten.

Just before the finish line, racers can either choose to end the run or enter the second doughnut station. After leaving the second station, participants need to cut their run short—doughnut worry, there is a shortcut back to help them finish.

Competitive racers can keep running this loop stopping at the 1KM stations until ready to hit the finish or complete the course with 10KM under their belt and 10 doughnuts in their belly.

There will be an overall winner per category: 1km to 10km. The category and award will be fastest runner to eat the most doughnuts.

The Doughnut run will open its doors at 8:15 am. Those wishing to register can do so at raceme.ae/doughnut-run and online registrations are open until November 30th.

About Al-Futtaim Group Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for the origination, conception, development, procurement and construction of megaprojects and the leasing and operation of these projects after completion.

Al-Futtaim Group Real Estate develops and operates an extensive multi-million-dollar portfolio of individual corporate real estate and investment assets across the Middle East and North Africa region.

The current flagship mixed-use urban communities under the Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City.

Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master-planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure and entertainment proposition.

About Dubai Festival City:

Dubai Festival City is an established mixed-use destination developed by Al-Futtaim Group Real Estate, which has been designed to capture the cosmopolitan and rich spirit of Dubai.

Featuring alongside a 3.3-kilometre creek, Dubai Festival City is a fully integrated mega project which has been carefully master-planned to offer a superior lifestyle destination with outstanding facilities, comprising residential (Marsa Plaza, Al Badia Residences and Al Badia Hillside) and commercial space (Festival Tower) and educational institutions (Universal American School and Deira International School), and a family-friendly sports and social destination (Al Areesh Club).

Within Dubai Festival City sits the landmark 2.5million sq.ft urban retail destination, Dubai Festival City Mall – home to Guinness World Record holder and cutting-edge daily attraction, IMAGINE as well as IKEA and the only Hard Rock Café in the Middle East. The mall also offers almost 400 world-class retailers, 75 restaurants – many of which feature waterfront dining and some of Dubai’s most photographed sunset vistas.

Additionally, Dubai Festival City also encompasses two five-star hotels – Intercontinental Dubai Festival City and Crowne Plaza Dubai Festival City and the recently opened Holiday Inn Dubai Festival City to fully complement the signature retail, leisure and entertainment proposition.

A sought-after destination for residents, investors and stakeholders, Dubai Festival City delivers exceptional lifestyle experiences that have shaped the real estate landscape and continues to reinforce Dubai’s position as a global hub for business, education, tourism, leisure and entertainment.

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.

About RaceME:

RaceME is the leading sports events company in the UAE. Annually offering around 30 events across Dubai catered around Swimming, Biking, Running and Triathlon. RaceME provides safe and secure environments with state-of-the-art timing systems for athletes of all ages and abilities.

Operational since 2013 the company has gone from strength to strength now providing ICONIC run events in the UAE including the DFC Half Marathon, Dubai Canal Run, The Palm run and for triathlons the Dubai International Triathlon. RaceME designs plans and orchestrates their events from ground up working with reputable partners and securing strong sponsorship with like-minded companies throughout Dubai.

About Kripsy Kreme:

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed®️ doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 31 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet.

About Americana:

Americana Group is one of the largest restaurants, food manufacturing, and distributing companies in MENA and CIS countries. Americana Group is the franchise partner of Krispy Kreme and currently operates more than 200 Krispy Kreme shops in five countries, including UAE, KSA, Kuwait, Qatar, Bahrain & Egypt and has partnered with Krispy Kreme to delight customers since 2007.